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Kulturdimensjoner og markedsorientringsgrad i den norske banksektoren

Lavik, Nils LU (2015) FEKP01 20152
Department of Business Administration
Abstract (Swedish)
Purpose: To to contribute to the further understanding of the relations between culture
and the level of market orientation in the Norwegian banking sector.
Methodology: Explorative, qualitative, in-depth interviews.
Theoretical perspectives: The theoretical base is located within market and cultural
research in combination with organisation and management research.
Empirical foundation: Skandiabanken was Norway’s first online bank. Previously the bank
was part of the Swedish Scandia-group, but now operates independently and registered
on the Oslo Stock Exchange in November 2015.
Conclusions: The market orientation level of Skandiabanken can be viewed as high, and
seven concrete cultural dimensions have been identified as strong... (More)
Purpose: To to contribute to the further understanding of the relations between culture
and the level of market orientation in the Norwegian banking sector.
Methodology: Explorative, qualitative, in-depth interviews.
Theoretical perspectives: The theoretical base is located within market and cultural
research in combination with organisation and management research.
Empirical foundation: Skandiabanken was Norway’s first online bank. Previously the bank
was part of the Swedish Scandia-group, but now operates independently and registered
on the Oslo Stock Exchange in November 2015.
Conclusions: The market orientation level of Skandiabanken can be viewed as high, and
seven concrete cultural dimensions have been identified as strong contributors. However,
the seven dimension are not necessarily dimensions all Norwegian banks should follow.
There is little evidence that some ubiquitous and objectively observable cultural
dimensions are better than others if a high market orientation level is the target. (Less)
Please use this url to cite or link to this publication:
author
Lavik, Nils LU
supervisor
organization
course
FEKP01 20152
year
type
H1 - Master's Degree (One Year)
subject
keywords
core values, innovation, Market orientation, Bank, culture
language
Norwegian
id
8600600
date added to LUP
2016-02-08 11:35:29
date last changed
2016-02-08 11:35:29
@misc{8600600,
  abstract     = {Purpose: To to contribute to the further understanding of the relations between culture
and the level of market orientation in the Norwegian banking sector.
Methodology: Explorative, qualitative, in-depth interviews.
Theoretical perspectives: The theoretical base is located within market and cultural
research in combination with organisation and management research.
Empirical foundation: Skandiabanken was Norway’s first online bank. Previously the bank
was part of the Swedish Scandia-group, but now operates independently and registered
on the Oslo Stock Exchange in November 2015.
Conclusions: The market orientation level of Skandiabanken can be viewed as high, and
seven concrete cultural dimensions have been identified as strong contributors. However,
the seven dimension are not necessarily dimensions all Norwegian banks should follow.
There is little evidence that some ubiquitous and objectively observable cultural
dimensions are better than others if a high market orientation level is the target.},
  author       = {Lavik, Nils},
  keyword      = {core values,innovation,Market orientation,Bank,culture},
  language     = {nor},
  note         = {Student Paper},
  title        = {Kulturdimensjoner og markedsorientringsgrad i den norske banksektoren},
  year         = {2015},
}