Kulturdimensjoner og markedsorientringsgrad i den norske banksektoren
(2015) FEKP01 20152Department of Business Administration
- Abstract (Swedish)
- Purpose: To to contribute to the further understanding of the relations between culture
and the level of market orientation in the Norwegian banking sector.
Methodology: Explorative, qualitative, in-depth interviews.
Theoretical perspectives: The theoretical base is located within market and cultural
research in combination with organisation and management research.
Empirical foundation: Skandiabanken was Norway’s first online bank. Previously the bank
was part of the Swedish Scandia-group, but now operates independently and registered
on the Oslo Stock Exchange in November 2015.
Conclusions: The market orientation level of Skandiabanken can be viewed as high, and
seven concrete cultural dimensions have been identified as strong... (More) - Purpose: To to contribute to the further understanding of the relations between culture
and the level of market orientation in the Norwegian banking sector.
Methodology: Explorative, qualitative, in-depth interviews.
Theoretical perspectives: The theoretical base is located within market and cultural
research in combination with organisation and management research.
Empirical foundation: Skandiabanken was Norway’s first online bank. Previously the bank
was part of the Swedish Scandia-group, but now operates independently and registered
on the Oslo Stock Exchange in November 2015.
Conclusions: The market orientation level of Skandiabanken can be viewed as high, and
seven concrete cultural dimensions have been identified as strong contributors. However,
the seven dimension are not necessarily dimensions all Norwegian banks should follow.
There is little evidence that some ubiquitous and objectively observable cultural
dimensions are better than others if a high market orientation level is the target. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8600600
- author
- Lavik, Nils LU
- supervisor
-
- Gösta Wijk LU
- organization
- course
- FEKP01 20152
- year
- 2015
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- core values, innovation, Market orientation, Bank, culture
- language
- Norwegian
- id
- 8600600
- date added to LUP
- 2016-02-08 11:35:29
- date last changed
- 2016-02-08 11:35:29
@misc{8600600, abstract = {{Purpose: To to contribute to the further understanding of the relations between culture and the level of market orientation in the Norwegian banking sector. Methodology: Explorative, qualitative, in-depth interviews. Theoretical perspectives: The theoretical base is located within market and cultural research in combination with organisation and management research. Empirical foundation: Skandiabanken was Norway’s first online bank. Previously the bank was part of the Swedish Scandia-group, but now operates independently and registered on the Oslo Stock Exchange in November 2015. Conclusions: The market orientation level of Skandiabanken can be viewed as high, and seven concrete cultural dimensions have been identified as strong contributors. However, the seven dimension are not necessarily dimensions all Norwegian banks should follow. There is little evidence that some ubiquitous and objectively observable cultural dimensions are better than others if a high market orientation level is the target.}}, author = {{Lavik, Nils}}, language = {{nor}}, note = {{Student Paper}}, title = {{Kulturdimensjoner og markedsorientringsgrad i den norske banksektoren}}, year = {{2015}}, }