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Ökad information - möjlighet eller hot?

Andersson, Oscar LU ; Fredborg, Adam LU and Båth, Pierre LU (2016) FEKH29 20152
Department of Business Administration
Abstract (Swedish)
Purpose: The purpose is to find out how first time buyers of cars gather and process information to make decisions.

Methodology: The thesis has been based on a qualitative study with a hermeneutic approach. The primary data is based on interviews whereas the secondary data is derived from scientific publications and books.


Theoretical perspective: The essay is based on the information retrieval step in the buying decision process. The focus will be on theories based on informations retrieval but also other theories about word of mouth and high engagement products.


Empirical foundation: The empirical foundation has been based on 15 semistructured interviews with people aged 23 - 56 years. The interviews were conducted in both... (More)
Purpose: The purpose is to find out how first time buyers of cars gather and process information to make decisions.

Methodology: The thesis has been based on a qualitative study with a hermeneutic approach. The primary data is based on interviews whereas the secondary data is derived from scientific publications and books.


Theoretical perspective: The essay is based on the information retrieval step in the buying decision process. The focus will be on theories based on informations retrieval but also other theories about word of mouth and high engagement products.


Empirical foundation: The empirical foundation has been based on 15 semistructured interviews with people aged 23 - 56 years. The interviews were conducted in both Gothenburg and Skåne.


Conclusion: The wide flow of information contained in today's society is a good opportunity for consumers to get their preferences well met. It is of importance not to take in too much information since this creates uncertainty for a first-time consumer. A clear distinction between the right amount of information and too much information should therefore be developed. (Less)
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author
Andersson, Oscar LU ; Fredborg, Adam LU and Båth, Pierre LU
supervisor
organization
course
FEKH29 20152
year
type
M2 - Bachelor Degree
subject
language
Swedish
id
8627418
date added to LUP
2016-03-15 14:07:50
date last changed
2016-03-16 04:05:37
@misc{8627418,
  abstract     = {Purpose: The purpose is to find out how first time buyers of cars gather and process information to make decisions. 

Methodology: The thesis has been based on a qualitative study with a hermeneutic approach. The primary data is based on interviews whereas the secondary data is derived from scientific publications and books.


Theoretical perspective: The essay is based on the information retrieval step in the buying decision process. The focus will be on theories based on informations retrieval but also other theories about word of mouth and high engagement products. 


Empirical foundation: The empirical foundation has been based on 15 semistructured interviews with people aged 23 - 56 years. The interviews were conducted in both Gothenburg and Skåne.


Conclusion: The wide flow of information contained in today's society is a good opportunity for consumers to get their preferences well met. It is of importance not to take in too much information since this creates uncertainty for a first-time consumer. A clear distinction between the right amount of information and too much information should therefore be developed.},
  author       = {Andersson, Oscar and Fredborg, Adam and Båth, Pierre},
  language     = {swe},
  note         = {Student Paper},
  title        = {Ökad information - möjlighet eller hot?},
  year         = {2016},
}