Lokal öl på global marknad: En studie av Born Globals bland Sveriges småbryggerier
(2016) SGEK02 20152Department of Human Geography
- Abstract
- This essay explores Swedish micro-breweries and their relation to the home market as well as international markets. The Swedish retail market for alcoholic products is heavily taxed and monopolized, affecting the smaller breweries in ways in which to get their products distributed. These micro-breweries have certain geographically relevant rules to follow in order to be allowed to sell their products at the state run shops known as Systembolaget. By applying theories of institutional effects and restrictions such as the Porter hypothesis, and the theory of born globals, this essay finds that certain types of breweries might have advantages on the home market based on their products and organizational form, while other forms and products... (More)
- This essay explores Swedish micro-breweries and their relation to the home market as well as international markets. The Swedish retail market for alcoholic products is heavily taxed and monopolized, affecting the smaller breweries in ways in which to get their products distributed. These micro-breweries have certain geographically relevant rules to follow in order to be allowed to sell their products at the state run shops known as Systembolaget. By applying theories of institutional effects and restrictions such as the Porter hypothesis, and the theory of born globals, this essay finds that certain types of breweries might have advantages on the home market based on their products and organizational form, while other forms and products are more likely to succeed on a global market. The role of innovation and entrepreneurship is also of importance. In the findings, one brewery is determined to be born global, while the remaining to a varying degree possess necessary qualities to become more international. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8820943
- author
- Oredsson, Frej LU
- supervisor
-
- Teis Hansen LU
- organization
- course
- SGEK02 20152
- year
- 2016
- type
- M2 - Bachelor Degree
- subject
- keywords
- Born globals, Porter hypothesis, Micro-breweries, Systembolaget, craft beer, innovation, entrepreneurship
- language
- Swedish
- id
- 8820943
- date added to LUP
- 2016-03-18 11:07:29
- date last changed
- 2016-03-18 11:07:29
@misc{8820943,
abstract = {{This essay explores Swedish micro-breweries and their relation to the home market as well as international markets. The Swedish retail market for alcoholic products is heavily taxed and monopolized, affecting the smaller breweries in ways in which to get their products distributed. These micro-breweries have certain geographically relevant rules to follow in order to be allowed to sell their products at the state run shops known as Systembolaget. By applying theories of institutional effects and restrictions such as the Porter hypothesis, and the theory of born globals, this essay finds that certain types of breweries might have advantages on the home market based on their products and organizational form, while other forms and products are more likely to succeed on a global market. The role of innovation and entrepreneurship is also of importance. In the findings, one brewery is determined to be born global, while the remaining to a varying degree possess necessary qualities to become more international.}},
author = {{Oredsson, Frej}},
language = {{swe}},
note = {{Student Paper}},
title = {{Lokal öl på global marknad: En studie av Born Globals bland Sveriges småbryggerier}},
year = {{2016}},
}