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Lokal öl på global marknad: En studie av Born Globals bland Sveriges småbryggerier

Oredsson, Frej LU (2016) SGEK02 20152
Department of Human Geography
Abstract
This essay explores Swedish micro-breweries and their relation to the home market as well as international markets. The Swedish retail market for alcoholic products is heavily taxed and monopolized, affecting the smaller breweries in ways in which to get their products distributed. These micro-breweries have certain geographically relevant rules to follow in order to be allowed to sell their products at the state run shops known as Systembolaget. By applying theories of institutional effects and restrictions such as the Porter hypothesis, and the theory of born globals, this essay finds that certain types of breweries might have advantages on the home market based on their products and organizational form, while other forms and products... (More)
This essay explores Swedish micro-breweries and their relation to the home market as well as international markets. The Swedish retail market for alcoholic products is heavily taxed and monopolized, affecting the smaller breweries in ways in which to get their products distributed. These micro-breweries have certain geographically relevant rules to follow in order to be allowed to sell their products at the state run shops known as Systembolaget. By applying theories of institutional effects and restrictions such as the Porter hypothesis, and the theory of born globals, this essay finds that certain types of breweries might have advantages on the home market based on their products and organizational form, while other forms and products are more likely to succeed on a global market. The role of innovation and entrepreneurship is also of importance. In the findings, one brewery is determined to be born global, while the remaining to a varying degree possess necessary qualities to become more international. (Less)
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author
Oredsson, Frej LU
supervisor
organization
course
SGEK02 20152
year
type
M2 - Bachelor Degree
subject
keywords
Born globals, Porter hypothesis, Micro-breweries, Systembolaget, craft beer, innovation, entrepreneurship
language
Swedish
id
8820943
date added to LUP
2016-03-18 11:07:29
date last changed
2016-03-18 11:07:29
@misc{8820943,
  abstract     = {This essay explores Swedish micro-breweries and their relation to the home market as well as international markets. The Swedish retail market for alcoholic products is heavily taxed and monopolized, affecting the smaller breweries in ways in which to get their products distributed. These micro-breweries have certain geographically relevant rules to follow in order to be allowed to sell their products at the state run shops known as Systembolaget. By applying theories of institutional effects and restrictions such as the Porter hypothesis, and the theory of born globals, this essay finds that certain types of breweries might have advantages on the home market based on their products and organizational form, while other forms and products are more likely to succeed on a global market. The role of innovation and entrepreneurship is also of importance. In the findings, one brewery is determined to be born global, while the remaining to a varying degree possess necessary qualities to become more international.},
  author       = {Oredsson, Frej},
  keyword      = {Born globals,Porter hypothesis,Micro-breweries,Systembolaget,craft beer,innovation,entrepreneurship},
  language     = {swe},
  note         = {Student Paper},
  title        = {Lokal öl på global marknad: En studie av Born Globals bland Sveriges småbryggerier},
  year         = {2016},
}