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Vælgere & politisk kommunikation

Henningsen, Malte Dannerfjord LU (2016) STVK02 20161
Department of Political Science
Abstract
The aim of this thesis is to examine how a successful rhetorical strategy should take form, when politicians try to convince the voters to support what they’re advocating for. The case of this study is a newly held referendum in Denmark, where the voters should decide whether to reject or vote for a law, that would give more sovereignty to the European Union in judicial matters. By examining three tv-debates on the two largest Danish TV-broadcasting companies a week before the referendum date, measuring rhetorical variables, this thesis gives a clear picture of do’s and don’ts when trying to make mediators of change take their side. The thesis is measuring rhetorical variables such as balance in appeals(Ethos, Pathos and Logos), few... (More)
The aim of this thesis is to examine how a successful rhetorical strategy should take form, when politicians try to convince the voters to support what they’re advocating for. The case of this study is a newly held referendum in Denmark, where the voters should decide whether to reject or vote for a law, that would give more sovereignty to the European Union in judicial matters. By examining three tv-debates on the two largest Danish TV-broadcasting companies a week before the referendum date, measuring rhetorical variables, this thesis gives a clear picture of do’s and don’ts when trying to make mediators of change take their side. The thesis is measuring rhetorical variables such as balance in appeals(Ethos, Pathos and Logos), few centered argumentation vs. many side-ordered arguments, the relation between probatio and refutatio, and finally whether politicians can successfully avoid answering questions and make the opponents seem absurd, by attributing opposition political views which he/she doesn’t have. The thesis is based on both qualitative and quantitative methods of study. (Less)
Please use this url to cite or link to this publication:
author
Henningsen, Malte Dannerfjord LU
supervisor
organization
alternative title
En undersøgelse af folkeafstemningen 2015
course
STVK02 20161
year
type
M2 - Bachelor Degree
subject
keywords
Voting behavior, Persuasion, Rhetorical strategy, Referendum, Denmark
language
Danish
id
8870541
date added to LUP
2016-04-19 13:28:51
date last changed
2016-04-19 13:28:51
@misc{8870541,
  abstract     = {The aim of this thesis is to examine how a successful rhetorical strategy should take form, when politicians try to convince the voters to support what they’re advocating for. The case of this study is a newly held referendum in Denmark, where the voters should decide whether to reject or vote for a law, that would give more sovereignty to the European Union in judicial matters. By examining three tv-debates on the two largest Danish TV-broadcasting companies a week before the referendum date, measuring rhetorical variables, this thesis gives a clear picture of do’s and don’ts when trying to make mediators of change take their side. The thesis is measuring rhetorical variables such as balance in appeals(Ethos, Pathos and Logos), few centered argumentation vs. many side-ordered arguments, the relation between probatio and refutatio, and finally whether politicians can successfully avoid answering questions and make the opponents seem absurd, by attributing opposition political views which he/she doesn’t have. The thesis is based on both qualitative and quantitative methods of study.},
  author       = {Henningsen, Malte Dannerfjord},
  keyword      = {Voting behavior,Persuasion,Rhetorical strategy,Referendum,Denmark},
  language     = {dan},
  note         = {Student Paper},
  title        = {Vælgere & politisk kommunikation},
  year         = {2016},
}