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Konsumenternas betalningsvilja på svenska livsmedel

Lillienau, Mortimer (2016) MIO920
Production Management
Abstract
Abstract
Background
Swedish foods have difficulty competing against imported food that has
different cost scenarios. Food price inflation has today led to a major focus
on low cost for consumers. This focus has created a risk of lower food
quality for consumers and lower profitability for the food industry.
Target
To develop a principled business model with a focus on identifying
realizable value added that are communicable and that increases the
willingness of the customer.
Method
The study is based on several empirical studies. To create a picture of the
problems in the field of willingness to pay and the value of Swedish food
the work started with an initial literature review. The purpose of the first
empirical study in... (More)
Abstract
Background
Swedish foods have difficulty competing against imported food that has
different cost scenarios. Food price inflation has today led to a major focus
on low cost for consumers. This focus has created a risk of lower food
quality for consumers and lower profitability for the food industry.
Target
To develop a principled business model with a focus on identifying
realizable value added that are communicable and that increases the
willingness of the customer.
Method
The study is based on several empirical studies. To create a picture of the
problems in the field of willingness to pay and the value of Swedish food
the work started with an initial literature review. The purpose of the first
empirical study in the form of study was to obtain data that could be
compiled and then develop the models used in the analysis of the second
empirical study that was consisted of expert interviews and questionnaires.
Conclusion
To assess the usefulness of the added value that should be communicated to
the end consumer, a model has been developed. The author believes that this
is a good tool to analyse and develop a sustainable business model to
develop the added value that should be communicated to the end consumer,
and what each value generates the return in terms of higher pricing of the
product. Taste and Swedish origin are the two added values given top
priority by the end consumer and generates an increased willingness to pay. (Less)
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author
Lillienau, Mortimer
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
keywords
Added value, WTP (Willingness to pay), Foods, Consumer Product Development.
other publication id
16/5541
language
Swedish
id
8870578
date added to LUP
2016-04-01 11:28:40
date last changed
2016-04-01 11:28:40
@misc{8870578,
  abstract     = {Abstract
Background
Swedish foods have difficulty competing against imported food that has
different cost scenarios. Food price inflation has today led to a major focus
on low cost for consumers. This focus has created a risk of lower food
quality for consumers and lower profitability for the food industry.
Target
To develop a principled business model with a focus on identifying
realizable value added that are communicable and that increases the
willingness of the customer.
Method
The study is based on several empirical studies. To create a picture of the
problems in the field of willingness to pay and the value of Swedish food
the work started with an initial literature review. The purpose of the first
empirical study in the form of study was to obtain data that could be
compiled and then develop the models used in the analysis of the second
empirical study that was consisted of expert interviews and questionnaires.
Conclusion
To assess the usefulness of the added value that should be communicated to
the end consumer, a model has been developed. The author believes that this
is a good tool to analyse and develop a sustainable business model to
develop the added value that should be communicated to the end consumer,
and what each value generates the return in terms of higher pricing of the
product. Taste and Swedish origin are the two added values given top
priority by the end consumer and generates an increased willingness to pay.},
  author       = {Lillienau, Mortimer},
  keyword      = {Added value,WTP (Willingness to pay),Foods,Consumer Product Development.},
  language     = {swe},
  note         = {Student Paper},
  title        = {Konsumenternas betalningsvilja på svenska livsmedel},
  year         = {2016},
}