A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives
(2016) ENTN39 20161Department of Business Administration
- Abstract
- Abstract
Title: A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives
v
Date of the seminar: 25.05.2016
Course: ENTN39 Master‘s Corporate Entrepreneurship and Innovation Internship and degree project (Master‘s thesis 15 ECTS)
Supervisor: Joakim Winborg
Research questions: What factors influence the co-creation process in a B2B context from the supplier and the client perspective? How do those factors influence the co-creation process?
Methodology: A qualitative case-study was carried out through semi-structured interviews with the clients of a B2B company and their Key Account Managers. The perspectives of both the client and the Key Account Manager were included to... (More) - Abstract
Title: A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives
v
Date of the seminar: 25.05.2016
Course: ENTN39 Master‘s Corporate Entrepreneurship and Innovation Internship and degree project (Master‘s thesis 15 ECTS)
Supervisor: Joakim Winborg
Research questions: What factors influence the co-creation process in a B2B context from the supplier and the client perspective? How do those factors influence the co-creation process?
Methodology: A qualitative case-study was carried out through semi-structured interviews with the clients of a B2B company and their Key Account Managers. The perspectives of both the client and the Key Account Manager were included to address the identified gap in literature.
Theoretical perspectives: This study is based on the definition of co-creation by Frow et al. (2011) and factors influencing co-creation or implied phenomena such as collaboration (Mattessich et al., 1992; Nambisan & Baron, 2009; Füller, 2010; Hoyer et al., 2010; Ngugi et al., 2010; Aarikka-Stenroos & Jaakkola, 2012; Reay & Seddighi, 2012; Schumann et al., 2012; Verma et al., 2012; Yi & Gong, 2013; Kukk et al., 2014; Mahr et al., 2014; Baumann & Le Meunier-FitzHugh, 2015).
Conclusions: Given the purpose of identifying factors that influence the co-creation process from a holistic point of view, it can be concluded that, if the prerequisites for co-creation are fulfilled, shared focus, knowledge, certain contact person’s characteristics such as pro-activeness, problem-solving attitude and development orientation as well as open and planned communication affect the co-creation process significantly. However, the effect depends on the respective phase in the process. This implies for managers who want to manage the co-creation process to focus on these factors in each phase in order to enhance the process. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8876457
- author
- Akolk, Ninja LU ; Huang, Ying LU and Perrone, Valeria LU
- supervisor
- organization
- course
- ENTN39 20161
- year
- 2016
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- value, co-creation, factors, influence, customer relations, collaboration, B2B, model of co-creation, phases of co-creation
- language
- English
- id
- 8876457
- date added to LUP
- 2016-06-21 14:27:23
- date last changed
- 2016-06-21 14:27:23
@misc{8876457,
abstract = {{Abstract
Title: A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives
v
Date of the seminar: 25.05.2016
Course: ENTN39 Master‘s Corporate Entrepreneurship and Innovation Internship and degree project (Master‘s thesis 15 ECTS)
Supervisor: Joakim Winborg
Research questions: What factors influence the co-creation process in a B2B context from the supplier and the client perspective? How do those factors influence the co-creation process?
Methodology: A qualitative case-study was carried out through semi-structured interviews with the clients of a B2B company and their Key Account Managers. The perspectives of both the client and the Key Account Manager were included to address the identified gap in literature.
Theoretical perspectives: This study is based on the definition of co-creation by Frow et al. (2011) and factors influencing co-creation or implied phenomena such as collaboration (Mattessich et al., 1992; Nambisan & Baron, 2009; Füller, 2010; Hoyer et al., 2010; Ngugi et al., 2010; Aarikka-Stenroos & Jaakkola, 2012; Reay & Seddighi, 2012; Schumann et al., 2012; Verma et al., 2012; Yi & Gong, 2013; Kukk et al., 2014; Mahr et al., 2014; Baumann & Le Meunier-FitzHugh, 2015).
Conclusions: Given the purpose of identifying factors that influence the co-creation process from a holistic point of view, it can be concluded that, if the prerequisites for co-creation are fulfilled, shared focus, knowledge, certain contact person’s characteristics such as pro-activeness, problem-solving attitude and development orientation as well as open and planned communication affect the co-creation process significantly. However, the effect depends on the respective phase in the process. This implies for managers who want to manage the co-creation process to focus on these factors in each phase in order to enhance the process.}},
author = {{Akolk, Ninja and Huang, Ying and Perrone, Valeria}},
language = {{eng}},
note = {{Student Paper}},
title = {{A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives}},
year = {{2016}},
}