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"There is no life without Jihad"- en kvalitativ studie av IS budskapsstrategier

Falk, Jasmine LU and Vitéz, Andrea (2016) SKOK01 20161
Department of Strategic Communication
Abstract
Today the self-proclaimed caliphate IS is one of the most feared and well known phenomenon of its time. Major military operations against the group have been initiated with the United States in the forefront but at the same time expression of opinions argue that IS has to be addressed in other ways than just military. The ideas of IS have been widely spread, this proliferation can be attributed to the fact that the group is a developed communication apparatus with a large-scale communication production. This paper aims to investigate how IS uses message - and other communication strategies in their strategic communication in order to achieve their organizational goals. Furthermore, we seek to create an understanding of what IS is an... (More)
Today the self-proclaimed caliphate IS is one of the most feared and well known phenomenon of its time. Major military operations against the group have been initiated with the United States in the forefront but at the same time expression of opinions argue that IS has to be addressed in other ways than just military. The ideas of IS have been widely spread, this proliferation can be attributed to the fact that the group is a developed communication apparatus with a large-scale communication production. This paper aims to investigate how IS uses message - and other communication strategies in their strategic communication in order to achieve their organizational goals. Furthermore, we seek to create an understanding of what IS is an example of in today's societal context. In turn, the results aim to serve as a basis for solutions on how IS can be addressed in ways other than solely military and how similar groups can be prevented from emerging. We can conclude is that IS communication messages are based on a variety of themes that appeal to either perceptual or pragmatic factors. These messages have been designed on the basis of both message- and communication strategies and furthermore IS uses tactics on a semiotic and rhetorical level to strengthen and convey their messages in the most efficient way. Thus the success behind IS’s strategic communication is based on a combination of well-designed, strategic messages as well as a high-quality production. In addition to this we can also conclude that IS’s messages allude to universal driving forces in today's societal context. The logic behind the appeals of IS’s messages can be partly explained by Durkheim's secularization theory in which religion is seen as an important social function and a source of meaning and connectedness in a secular society. In addition, IS message strategy can also be understood through the issues Habermas discusses in a post-secular society. Conclusively IS strategy can also be explained through Foucault’s framework of discipline and punish in today's liberal and capitalist western society in which people lack clear frameworks and moral lecturing. (Less)
Abstract (Swedish)
Idag utgör det självutnämnda kalifatet IS ett av världens mest fruktade och kanske allra kändaste fenomen. Stora militära insatser har initierats med USA i spetsen men samtidigt talar många röster idag dock för att man även bör bemöta IS på andra plan än det militära. IS idéer har fått stor spridning vilket kan härledas till det faktum att gruppen utgör en utvecklad kommunikationsapparat med en storskalig kommunikationsproduktion. Föreliggande uppsats syftar till att undersöka hur IS använder sig av budskap- och meddelandestrategier i sin strategiska kommunikation för att nå sina organisationella mål. Vidare söker vi att skapa en förståelse för vad IS är ett exempel på i dagens sociala och samhälleliga kontext. Resultaten syftar i sin tur... (More)
Idag utgör det självutnämnda kalifatet IS ett av världens mest fruktade och kanske allra kändaste fenomen. Stora militära insatser har initierats med USA i spetsen men samtidigt talar många röster idag dock för att man även bör bemöta IS på andra plan än det militära. IS idéer har fått stor spridning vilket kan härledas till det faktum att gruppen utgör en utvecklad kommunikationsapparat med en storskalig kommunikationsproduktion. Föreliggande uppsats syftar till att undersöka hur IS använder sig av budskap- och meddelandestrategier i sin strategiska kommunikation för att nå sina organisationella mål. Vidare söker vi att skapa en förståelse för vad IS är ett exempel på i dagens sociala och samhälleliga kontext. Resultaten syftar i sin tur till att fungera som underlag till lösningar på hur IS kan bemötas på andra sätt än rent militärt samt förebygga att liknande grupper växer fram. Det vi kan konstatera är att IS kommunikationsbudskap utgår ifrån ett flertal olika teman som anspelar på både pragmatiska och perceptuella faktorer. Budskapen har utformats utifrån både budskap- och meddelandestrategier och dessutom förstärks av taktiker på semiotisk och retorisk nivå. Således bygger framgångarna bakom IS strategiska kommunikation på en kombination av dels välutformade och strategiska budskap, dels en högkvalitativ produktion. Utöver detta kan vi även konstatera att IS budskap anspelar på allmängiltiga drivkrafter i dagens samhälleliga kontext. Logiken bakom attraktionskraften i IS budskap kan dels förklaras utifrån Durkheims teori om religion som en viktig samhällsfunktion och källa till mening och samhörighet i ett sekulariserat samhälle. Utöver detta kan IS budskap förstås utifrån den problematik som Habermas diskuterar i ett postsekulärt samhälle samt utifrån Foucaults teori om disciplin- kontra straffsamhälle. (Less)
Please use this url to cite or link to this publication:
author
Falk, Jasmine LU and Vitéz, Andrea
supervisor
organization
course
SKOK01 20161
year
type
M2 - Bachelor Degree
subject
keywords
IS, Islamiska Staten, strategisk kommunikation, budskapsstrategi, meddelandestrategi, sekularisering, post-sekularisering, disciplin och straff
language
Swedish
id
8878222
date added to LUP
2016-06-08 16:53:12
date last changed
2016-06-08 16:53:12
@misc{8878222,
  abstract     = {Today the self-proclaimed caliphate IS is one of the most feared and well known phenomenon of its time. Major military operations against the group have been initiated with the United States in the forefront but at the same time expression of opinions argue that IS has to be addressed in other ways than just military. The ideas of IS have been widely spread, this proliferation can be attributed to the fact that the group is a developed communication apparatus with a large-scale communication production. This paper aims to investigate how IS uses message - and other communication strategies in their strategic communication in order to achieve their organizational goals. Furthermore, we seek to create an understanding of what IS is an example of in today's societal context. In turn, the results aim to serve as a basis for solutions on how IS can be addressed in ways other than solely military and how similar groups can be prevented from emerging. We can conclude is that IS communication messages are based on a variety of themes that appeal to either perceptual or pragmatic factors. These messages have been designed on the basis of both message- and communication strategies and furthermore IS uses tactics on a semiotic and rhetorical level to strengthen and convey their messages in the most efficient way. Thus the success behind IS’s strategic communication is based on a combination of well-designed, strategic messages as well as a high-quality production. In addition to this we can also conclude that IS’s messages allude to universal driving forces in today's societal context. The logic behind the appeals of IS’s messages can be partly explained by Durkheim's secularization theory in which religion is seen as an important social function and a source of meaning and connectedness in a secular society. In addition, IS message strategy can also be understood through the issues Habermas discusses in a post-secular society. Conclusively IS strategy can also be explained through Foucault’s framework of discipline and punish in today's liberal and capitalist western society in which people lack clear frameworks and moral lecturing.},
  author       = {Falk, Jasmine and Vitéz, Andrea},
  keyword      = {IS,Islamiska Staten,strategisk kommunikation,budskapsstrategi,meddelandestrategi,sekularisering,post-sekularisering,disciplin och straff},
  language     = {swe},
  note         = {Student Paper},
  title        = {"There is no life without Jihad"- en kvalitativ studie av IS budskapsstrategier},
  year         = {2016},
}