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The Chinese Consumers' Attitudes towards Their "Willingess to Pay" for Renewable Electricity

Bösche, Anneke LU (2016) EKHR81 20161
Department of Economic History
Abstract
China’s economic development has not only led to enormous growth figures, but also to a severe degradation of the environment. Mass-consumption of fossil fuels like oil and coal in China contributed to reaching the level of the largest greenhouse gas emitter worldwide. For the Chinese government to react, it is crucial to take the electricity purchase decisions of households into account to successfully implement energy policies. Hereby, a Chinese social survey shall help to show the effects of economic and environmental factors on the consumers’ willingness to pay for the adoption of green electricity: the results of both a Linear Probability Model and a Probit model indicate that environmental factors do not play a crucial role when it... (More)
China’s economic development has not only led to enormous growth figures, but also to a severe degradation of the environment. Mass-consumption of fossil fuels like oil and coal in China contributed to reaching the level of the largest greenhouse gas emitter worldwide. For the Chinese government to react, it is crucial to take the electricity purchase decisions of households into account to successfully implement energy policies. Hereby, a Chinese social survey shall help to show the effects of economic and environmental factors on the consumers’ willingness to pay for the adoption of green electricity: the results of both a Linear Probability Model and a Probit model indicate that environmental factors do not play a crucial role when it comes to the consumers’ willingness to pay for higher prices/taxes in order to protect the environment – whereas the economic factor regarding the influence of price levels has a slightly more effective impact. Nonetheless, education and adequate information provision about the merits of green electricity seem to be a prerequisite in order to promote the purchase of renewable electricity. (Less)
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author
Bösche, Anneke LU
supervisor
organization
course
EKHR81 20161
year
type
H1 - Master's Degree (One Year)
subject
keywords
China, green electricity, economic and environmental factors, purchase-decisions, Chinese General Social Survey
language
English
id
8882044
date added to LUP
2016-06-22 13:41:52
date last changed
2016-06-22 13:41:52
@misc{8882044,
  abstract     = {China’s economic development has not only led to enormous growth figures, but also to a severe degradation of the environment. Mass-consumption of fossil fuels like oil and coal in China contributed to reaching the level of the largest greenhouse gas emitter worldwide. For the Chinese government to react, it is crucial to take the electricity purchase decisions of households into account to successfully implement energy policies. Hereby, a Chinese social survey shall help to show the effects of economic and environmental factors on the consumers’ willingness to pay for the adoption of green electricity: the results of both a Linear Probability Model and a Probit model indicate that environmental factors do not play a crucial role when it comes to the consumers’ willingness to pay for higher prices/taxes in order to protect the environment – whereas the economic factor regarding the influence of price levels has a slightly more effective impact. Nonetheless, education and adequate information provision about the merits of green electricity seem to be a prerequisite in order to promote the purchase of renewable electricity.},
  author       = {Bösche, Anneke},
  keyword      = {China,green electricity,economic and environmental factors,purchase-decisions,Chinese General Social Survey},
  language     = {eng},
  note         = {Student Paper},
  title        = {The Chinese Consumers' Attitudes towards Their "Willingess to Pay" for Renewable Electricity},
  year         = {2016},
}