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THE CHALLENGES FASHION ENTREPRENEURS FACE WHEN ENTERING THE FASHION INDUSTRY

Van Den Berg, Gerhard Hendrik LU and Almanza, Óscar LU (2016) ENTN19 20161
Department of Business Administration
Abstract
Purpose. The survival rate in the Fashion Industry (FI) is dramatically low and the reasons remain unclear. This research aims to identify the main challenges that the fashion entrepreneur faces when entering the FI and how relevant these are through the fashion start-up process.

Methodology. Qualitative and comparative multi-case study. The research structures the relevant peculiarities, that previous academic work has pointed out regarding the FI, the fashion entrepreneur and the fashion entrepreneurial process that might imply a challenge for the entrepreneur. The structured challenges are contrasted through a series of interviews with different Danish fashion entrepreneurs located in Copenhagen to conclude to what extent these... (More)
Purpose. The survival rate in the Fashion Industry (FI) is dramatically low and the reasons remain unclear. This research aims to identify the main challenges that the fashion entrepreneur faces when entering the FI and how relevant these are through the fashion start-up process.

Methodology. Qualitative and comparative multi-case study. The research structures the relevant peculiarities, that previous academic work has pointed out regarding the FI, the fashion entrepreneur and the fashion entrepreneurial process that might imply a challenge for the entrepreneur. The structured challenges are contrasted through a series of interviews with different Danish fashion entrepreneurs located in Copenhagen to conclude to what extent these affected them.

Findings. The findings imply that some of the identified challenges are common and relevant to all fashion entrepreneurs. A second group of challenges were only relevant to fashion entrepreneurs operating in a specific segment within the FI (commercial or designer segment). Finally, a third group of challenges were not regarded as relevant by the interviewees.

Implications. Fashion entrepreneurs need to acknowledge their vulnerability to the challenges they face, and the differences in relevance regarding how these challenges can affect their fashion entrepreneurial process. Secondly, fashion entrepreneurs must be aware that their orientation determines in which segment of the FI they operate, which will further conditionate which challenges they will find and to what extent these will affect them. Furthermore, future research should further focus on each specific challenge and each specific segment of the FI. Finally, future research should apply the suggested framework in different geographical locations and other creative industries to test its generalizability.

Contribution. This research provides a theoretical framework mapping the challenges that entrepreneurs face when entering the FI. It illustrates how these challenges affected a number of Danish fashion entrepreneurs. Finally, it serves as a guideline and foundation for future research in fashion entrepreneurship and other creative industries. (Less)
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author
Van Den Berg, Gerhard Hendrik LU and Almanza, Óscar LU
supervisor
organization
course
ENTN19 20161
year
type
H1 - Master's Degree (One Year)
subject
language
English
id
8882754
date added to LUP
2016-06-20 13:39:25
date last changed
2016-06-20 13:39:25
@misc{8882754,
  abstract     = {Purpose. The survival rate in the Fashion Industry (FI) is dramatically low and the reasons remain unclear. This research aims to identify the main challenges that the fashion entrepreneur faces when entering the FI and how relevant these are through the fashion start-up process.

Methodology. Qualitative and comparative multi-case study. The research structures the relevant peculiarities, that previous academic work has pointed out regarding the FI, the fashion entrepreneur and the fashion entrepreneurial process that might imply a challenge for the entrepreneur. The structured challenges are contrasted through a series of interviews with different Danish fashion entrepreneurs located in Copenhagen to conclude to what extent these affected them.

Findings. The findings imply that some of the identified challenges are common and relevant to all fashion entrepreneurs. A second group of challenges were only relevant to fashion entrepreneurs operating in a specific segment within the FI (commercial or designer segment). Finally, a third group of challenges were not regarded as relevant by the interviewees.

Implications. Fashion entrepreneurs need to acknowledge their vulnerability to the challenges they face, and the differences in relevance regarding how these challenges can affect their fashion entrepreneurial process. Secondly, fashion entrepreneurs must be aware that their orientation determines in which segment of the FI they operate, which will further conditionate which challenges they will find and to what extent these will affect them. Furthermore, future research should further focus on each specific challenge and each specific segment of the FI. Finally, future research should apply the suggested framework in different geographical locations and other creative industries to test its generalizability.

Contribution. This research provides a theoretical framework mapping the challenges that entrepreneurs face when entering the FI. It illustrates how these challenges affected a number of Danish fashion entrepreneurs. Finally, it serves as a guideline and foundation for future research in fashion entrepreneurship and other creative industries.},
  author       = {Van Den Berg, Gerhard Hendrik and Almanza, Óscar},
  language     = {eng},
  note         = {Student Paper},
  title        = {THE CHALLENGES FASHION ENTREPRENEURS FACE WHEN ENTERING THE FASHION INDUSTRY},
  year         = {2016},
}