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Transaktionskostnader inom delningsekonomier

Ottosson, Malin LU ; Båtelson, Petra LU and Lundin, Paulina LU (2016) FEKH19 20161
Department of Business Administration
Abstract
Methodology: Using an abductive approach, a qualitative case study of the sharing economy Desk Doubler has been implemented. Empirical data was collected through semi-structured interviews with employees at Desk Doubler and their customers with the purpose to create an understanding of how the perceived search, negotiation and monitoring costs have been affected by the use of Desk Doubler. According to the method grounded theory empirical data was compared to existing theories to create an understanding for how perceived search, negotiation and monitoring cost are affected in sharing economies.

Theoretical perspectives: The study is based on the transaction cost theory and Williamson’s (1979) contribution regarding that there is a cost... (More)
Methodology: Using an abductive approach, a qualitative case study of the sharing economy Desk Doubler has been implemented. Empirical data was collected through semi-structured interviews with employees at Desk Doubler and their customers with the purpose to create an understanding of how the perceived search, negotiation and monitoring costs have been affected by the use of Desk Doubler. According to the method grounded theory empirical data was compared to existing theories to create an understanding for how perceived search, negotiation and monitoring cost are affected in sharing economies.

Theoretical perspectives: The study is based on the transaction cost theory and Williamson’s (1979) contribution regarding that there is a cost incurred in making an economic exchange on the market in addition to the price of the good, called transaction costs. These costs can be divided into three categories; (1) search costs, (2) negotiation costs and (3) monitoring costs (Cooter och Ulen, 1997). The transaction cost theory can also be used in order to explain a company's choice of governance structure where the ultimate form is the one that leads to the lowest transaction costs (Williamson, 1975).

Empirical foundation: A sharing economy is based on the ability to identify unused goods and services, maximize resource utilization and bring together demand and supply (Fellander, Ingram & Teigland, 2015). Desk Doubler’s governance structure consists of a multi-sided platform, which facilitates the interaction between their two groups of clients; those who rent their offices and those who want to rent an office. In this study the authors intended to investigate how the transaction costs incurred in this interaction and how their clients perceive them.

Conclusions: The transaction costs in sharing economies have a positive impact on the users perceived search, negotiation and monitoring costs. This is a result of the sharing economy's organizational form and the multi-sided plattform structure where the platform facilitates interaction for their users. (Less)
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author
Ottosson, Malin LU ; Båtelson, Petra LU and Lundin, Paulina LU
supervisor
organization
course
FEKH19 20161
year
type
M2 - Bachelor Degree
subject
keywords
Transaction costs, Search costs, Negotiation costs, Monitoring costs, Sharing Economy
language
Swedish
id
8883135
date added to LUP
2016-06-30 11:52:17
date last changed
2016-06-30 11:52:17
@misc{8883135,
  abstract     = {Methodology: Using an abductive approach, a qualitative case study of the sharing economy Desk Doubler has been implemented. Empirical data was collected through semi-structured interviews with employees at Desk Doubler and their customers with the purpose to create an understanding of how the perceived search, negotiation and monitoring costs have been affected by the use of Desk Doubler. According to the method grounded theory empirical data was compared to existing theories to create an understanding for how perceived search, negotiation and monitoring cost are affected in sharing economies. 

Theoretical perspectives: The study is based on the transaction cost theory and Williamson’s (1979) contribution regarding that there is a cost incurred in making an economic exchange on the market in addition to the price of the good, called transaction costs. These costs can be divided into three categories; (1) search costs, (2) negotiation costs and (3) monitoring costs (Cooter och Ulen, 1997). The transaction cost theory can also be used in order to explain a company's choice of governance structure where the ultimate form is the one that leads to the lowest transaction costs (Williamson, 1975).

Empirical foundation: A sharing economy is based on the ability to identify unused goods and services, maximize resource utilization and bring together demand and supply (Fellander, Ingram & Teigland, 2015). Desk Doubler’s governance structure consists of a multi-sided platform, which facilitates the interaction between their two groups of clients; those who rent their offices and those who want to rent an office. In this study the authors intended to investigate how the transaction costs incurred in this interaction and how their clients perceive them. 

Conclusions: The transaction costs in sharing economies have a positive impact on the users perceived search, negotiation and monitoring costs. This is a result of the sharing economy's organizational form and the multi-sided plattform structure where the platform facilitates interaction for their users.},
  author       = {Ottosson, Malin and Båtelson, Petra and Lundin, Paulina},
  keyword      = {Transaction costs,Search costs,Negotiation costs,Monitoring costs,Sharing Economy},
  language     = {swe},
  note         = {Student Paper},
  title        = {Transaktionskostnader inom delningsekonomier},
  year         = {2016},
}