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Hormonrädsla styr unga kvinnors val - EN KOMMUNIKATIV STUDIE AV DE ATTITYDER SOM STYR UNGA KVINNORS UPPFATTNINGAR OM PREVENTIVMEDEL

Hallberg, Cornelia LU and Sauk, Lova (2016) SKOK01 20161
Department of Strategic Communication
Abstract
Even though contraceptives in Sweden are made sure to be easily accessible to women both practically and economically resent research by medical institutions in Sweden shows that the abortion statistics are increasing amongst women aged 24-29. The study implicates that the statistics are related to negative attitudes to-wards hormonal contraceptives amongst these women. In our study we aim to in-vestigate what role communication plays in these findings and how the infor-mation systems around contraceptives can be improved with communicative ef-forts, we look into different information channels, how the misconceptions about contraceptives can be explained and what role media coverage plays. We have conducted a qualitative study of... (More)
Even though contraceptives in Sweden are made sure to be easily accessible to women both practically and economically resent research by medical institutions in Sweden shows that the abortion statistics are increasing amongst women aged 24-29. The study implicates that the statistics are related to negative attitudes to-wards hormonal contraceptives amongst these women. In our study we aim to in-vestigate what role communication plays in these findings and how the infor-mation systems around contraceptives can be improved with communicative ef-forts, we look into different information channels, how the misconceptions about contraceptives can be explained and what role media coverage plays. We have conducted a qualitative study of interviews with Swedish female aged 23-30 years, midwifes and one medical researcher.
Our results indicates that communication plays a big part concerning how dif-ferent information sources interact, the midwives working progress and the media coverage, how all these influence knowledge and attitude amongst the women. Our conclusions show a complicated system around these women and contracep-tives where both communication efforts from the midwives, media and medical institutions is needed to deal with misconceptions and attitudes. (Less)
Abstract (Swedish)
Trots att preventivmedel är lättillgängligt för kvinnor i Sverige idag, både praktisk och ekonomisk, visar nyligen framlagd forskning att abortstatistiken i Sverige ökat bland kvinnor 24-29 år. Studien lyfter fram negativa attityder gentemot hor-monella preventivmedel som en bidragande faktor. Vår studie ser till hur missupp-fattningarna kring preventivmedel kan förklaras, vilken roll kommunikationen spelar, hur informationssystemen kring preventivmedel kan förbättras med hjälp av kommunikativa insatser, de olika informationskanalerna samt den roll medie-bevakning spelar. Vi har utfört en kvalitativ studie i form av semi-strukturerade intervjuer med barnmorskor, en forskare samt kvinnor i åldern 23-30.
Våra resultat tyder på att... (More)
Trots att preventivmedel är lättillgängligt för kvinnor i Sverige idag, både praktisk och ekonomisk, visar nyligen framlagd forskning att abortstatistiken i Sverige ökat bland kvinnor 24-29 år. Studien lyfter fram negativa attityder gentemot hor-monella preventivmedel som en bidragande faktor. Vår studie ser till hur missupp-fattningarna kring preventivmedel kan förklaras, vilken roll kommunikationen spelar, hur informationssystemen kring preventivmedel kan förbättras med hjälp av kommunikativa insatser, de olika informationskanalerna samt den roll medie-bevakning spelar. Vi har utfört en kvalitativ studie i form av semi-strukturerade intervjuer med barnmorskor, en forskare samt kvinnor i åldern 23-30.
Våra resultat tyder på att kommunikationen spelar en stor roll för hur olika in-formationskanaler samverkar, barnmorskan arbete och mediebevakningen, alla dessa påverkar den kunskap och de attityder som går att finna bland kvinnorna. Våra slutsatser visar på ett komplicerat system kring dessa kvinnor och preven-tivmedel som kräver kommunikativa insatser från både barnmorskan, media och medicinska institutioner för att ta itu med de missuppfattningar och attityder som existerar idag. (Less)
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author
Hallberg, Cornelia LU and Sauk, Lova
supervisor
organization
course
SKOK01 20161
year
type
M2 - Bachelor Degree
subject
keywords
Strategic communication, science communication, contraceptives, hormone fear Strategisk kommunikation, forskningskommunikation, preventivmedel, hormonrädsla
language
Swedish
id
8887040
date added to LUP
2016-08-22 17:03:58
date last changed
2016-08-22 17:03:58
@misc{8887040,
  abstract     = {Even though contraceptives in Sweden are made sure to be easily accessible to women both practically and economically resent research by medical institutions in Sweden shows that the abortion statistics are increasing amongst women aged 24-29. The study implicates that the statistics are related to negative attitudes to-wards hormonal contraceptives amongst these women. In our study we aim to in-vestigate what role communication plays in these findings and how the infor-mation systems around contraceptives can be improved with communicative ef-forts, we look into different information channels, how the misconceptions about contraceptives can be explained and what role media coverage plays. We have conducted a qualitative study of interviews with Swedish female aged 23-30 years, midwifes and one medical researcher.
Our results indicates that communication plays a big part concerning how dif-ferent information sources interact, the midwives working progress and the media coverage, how all these influence knowledge and attitude amongst the women. Our conclusions show a complicated system around these women and contracep-tives where both communication efforts from the midwives, media and medical institutions is needed to deal with misconceptions and attitudes.},
  author       = {Hallberg, Cornelia and Sauk, Lova},
  keyword      = {Strategic communication,science communication,contraceptives,hormone fear Strategisk kommunikation,forskningskommunikation,preventivmedel,hormonrädsla},
  language     = {swe},
  note         = {Student Paper},
  title        = {Hormonrädsla styr unga kvinnors val - EN KOMMUNIKATIV STUDIE AV DE ATTITYDER SOM STYR UNGA KVINNORS UPPFATTNINGAR OM PREVENTIVMEDEL},
  year         = {2016},
}