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CRITICAL FACTORS FOR CSV IMPLEMENTATION

Lundin, Fredrik LU ; Schramm Davholt, Stephanie and Jacobsen, Emelie (2016) FEKN90 20161
Department of Business Administration
Abstract (Swedish)
Summary
Title: Critical factors for CSV implementation: A case study of reconceiving products within the
food industry in Sweden

Seminar date: 2016-05-26

Course: FEKN90, Degree Project, Master level in Business Strategy, Business Administration,
30 University Credit Points (30ECTS)

Authors: Emelie Jacobsen, Fredrik Lundin & Stephanie Schramm Davholt

Supervisor: Matts Kärreman

Key words: Creating shared value, CSV implementation, reconceiving products, strategy,
sustainability

Purpose: The purpose of this thesis is to identify whether there is a difference in critical success
factors when implementing CSV compared to a general strategy implementation. A chronological
perspective as well as a ranking of importance of... (More)
Summary
Title: Critical factors for CSV implementation: A case study of reconceiving products within the
food industry in Sweden

Seminar date: 2016-05-26

Course: FEKN90, Degree Project, Master level in Business Strategy, Business Administration,
30 University Credit Points (30ECTS)

Authors: Emelie Jacobsen, Fredrik Lundin & Stephanie Schramm Davholt

Supervisor: Matts Kärreman

Key words: Creating shared value, CSV implementation, reconceiving products, strategy,
sustainability

Purpose: The purpose of this thesis is to identify whether there is a difference in critical success
factors when implementing CSV compared to a general strategy implementation. A chronological
perspective as well as a ranking of importance of critical factors will also be investigated to form
a comprehensive framework of the CSV implementation process.

Methodology: This study followed a qualitative multiple-case design including six Swedish case
companies within the food industry. The empirical information has been gathered through semistructured
interviews, sustainability reports and with follow up questions through mail
correspondence. The empirical information was analyzed through coding and then compared to
previous literature.

Theoretical perspective: Previous research has focused on how to implement strategy in general.
We could not find as much research on CSV implementation, therefore we have proceeded from
the general strategy implementation literature’s results where we identified eleven critical factors.

Empirical findings: When implementing CSV our empirical findings show that eleven factors are
critical for the implementation process. Out of these eleven factors we have categorized two of
them as continuous, corporate culture and cooperation between departments, and we have
identified two new factors, trends and timing and education. The remaining seven factors are:
clear strategy formulation, management’s involvement, commitment, implementation approach,
communication, control systems and follow-up and feedback. Besides these eleven factors we
could also identify value based communication as crucial for the CSV implementation. Since it
has a direct link to corporate culture we have chosen to include this concept within this factor.

Conclusions: This thesis culminates into a three step model for CSV implementation with two
continuous factors, corporate culture and cooperation between departments, which are present
throughout the entire implementation process. Step 1 includes clear strategy formulation,
management’s involvement, trends and timing, and commitment. Step 2 consists of
implementation approach, communication and education. Step 3 consists of control systems and
follow-up and feedback. (Less)
Please use this url to cite or link to this publication:
author
Lundin, Fredrik LU ; Schramm Davholt, Stephanie and Jacobsen, Emelie
supervisor
organization
alternative title
A case study of reconceiving products within the food industry in Sweden
course
FEKN90 20161
year
type
H1 - Master's Degree (One Year)
subject
keywords
Creating shared value, CSV implementation, reconceiving products, strategy, sustainability
language
English
id
8887790
date added to LUP
2016-09-13 15:49:42
date last changed
2016-09-13 15:49:42
@misc{8887790,
  abstract     = {Summary
Title: Critical factors for CSV implementation: A case study of reconceiving products within the
food industry in Sweden

Seminar date: 2016-05-26

Course: FEKN90, Degree Project, Master level in Business Strategy, Business Administration,
30 University Credit Points (30ECTS)

Authors: Emelie Jacobsen, Fredrik Lundin & Stephanie Schramm Davholt

Supervisor: Matts Kärreman

Key words: Creating shared value, CSV implementation, reconceiving products, strategy,
sustainability

Purpose: The purpose of this thesis is to identify whether there is a difference in critical success
factors when implementing CSV compared to a general strategy implementation. A chronological
perspective as well as a ranking of importance of critical factors will also be investigated to form
a comprehensive framework of the CSV implementation process.

Methodology: This study followed a qualitative multiple-case design including six Swedish case
companies within the food industry. The empirical information has been gathered through semistructured
interviews, sustainability reports and with follow up questions through mail
correspondence. The empirical information was analyzed through coding and then compared to
previous literature.

Theoretical perspective: Previous research has focused on how to implement strategy in general.
We could not find as much research on CSV implementation, therefore we have proceeded from
the general strategy implementation literature’s results where we identified eleven critical factors.

Empirical findings: When implementing CSV our empirical findings show that eleven factors are
critical for the implementation process. Out of these eleven factors we have categorized two of
them as continuous, corporate culture and cooperation between departments, and we have
identified two new factors, trends and timing and education. The remaining seven factors are:
clear strategy formulation, management’s involvement, commitment, implementation approach,
communication, control systems and follow-up and feedback. Besides these eleven factors we
could also identify value based communication as crucial for the CSV implementation. Since it
has a direct link to corporate culture we have chosen to include this concept within this factor.

Conclusions: This thesis culminates into a three step model for CSV implementation with two
continuous factors, corporate culture and cooperation between departments, which are present
throughout the entire implementation process. Step 1 includes clear strategy formulation,
management’s involvement, trends and timing, and commitment. Step 2 consists of
implementation approach, communication and education. Step 3 consists of control systems and
follow-up and feedback.},
  author       = {Lundin, Fredrik and Schramm Davholt, Stephanie and Jacobsen, Emelie},
  keyword      = {Creating shared value,CSV implementation,reconceiving products,strategy,sustainability},
  language     = {eng},
  note         = {Student Paper},
  title        = {CRITICAL FACTORS FOR CSV IMPLEMENTATION},
  year         = {2016},
}