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“You don’t bite the hand that feeds you" : En diskursanalytisk undersökning av modejournalistikens begränsningar och konsekvenser

Eriksson, Matilda LU and Nilsson, Elin (2016) MODK63 20161
Division of Fashion Science
Abstract
This bachelor thesis, ”You don’t bite the hand that feeds you” – A discourse analytical study of fashion journalism's limitations and consequences, studies runway reviews in order to identify the different uses of discoursive language within the so-called ’glossy’ fashion journalism. Through a qualitative discourse analytical method and approach, runway reviews from Vogue Runway have been subject to close reading in order to identify the genre's different discursive use and the factors that can be interpreted as influential in the shaping of the rules and limits pertaining to the fashion journalistic discourse. The identified factors have been examined to theorise about why ’glossy’ fashion journalism seem to ignore problematic themes and... (More)
This bachelor thesis, ”You don’t bite the hand that feeds you” – A discourse analytical study of fashion journalism's limitations and consequences, studies runway reviews in order to identify the different uses of discoursive language within the so-called ’glossy’ fashion journalism. Through a qualitative discourse analytical method and approach, runway reviews from Vogue Runway have been subject to close reading in order to identify the genre's different discursive use and the factors that can be interpreted as influential in the shaping of the rules and limits pertaining to the fashion journalistic discourse. The identified factors have been examined to theorise about why ’glossy’ fashion journalism seem to ignore problematic themes and controversies, and which factors can be interpreted as restrictive in regards to fashion journalism and its ability to write and publish fashion criticism. Lastly, the overall results from the analysis have been further examined to get a deeper, and more comprehensive understanding concerning the use of specific fashion discourses in commercial journalism and how it can affect the view on fashion both as a cultural object and as a system.
The study distinguished two discourses in the analysed material: the 'Normative discourse' and the 'Non-normative discourse'. The most prominent difference between the two is the use of the linguistic categories 'Criticism' and 'Crisis management’. The 'Normative discourse' communicates an image of reality where fashion, in its material, symbolic and cultural meaning, is glossy and 'trouble-free'. The language of the 'Non-normative discourse' on the other hand communicates an image of reality where fashion is not without problems and that fashion is a subject that can be questioned, analysed and criticised. (Less)
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author
Eriksson, Matilda LU and Nilsson, Elin
supervisor
organization
alternative title
”You don’t bite the hand that feeds you” : A discourse analytical study of fashion journalism's limitations and consequences
course
MODK63 20161
year
type
M2 - Bachelor Degree
subject
keywords
Fashion writing, Fashion journalism, Discourse, Fashion discourse, Cultural studies, Fashion criticism, Fashion studies
language
Swedish
id
8887949
date added to LUP
2016-09-26 12:05:58
date last changed
2016-09-26 12:05:58
@misc{8887949,
  abstract     = {This bachelor thesis, ”You don’t bite the hand that feeds you” – A discourse analytical study of fashion journalism's limitations and consequences, studies runway reviews in order to identify the different uses of discoursive language within the so-called ’glossy’ fashion journalism. Through a qualitative discourse analytical method and approach, runway reviews from Vogue Runway have been subject to close reading in order to identify the genre's different discursive use and the factors that can be interpreted as influential in the shaping of the rules and limits pertaining to the fashion journalistic discourse. The identified factors have been examined to theorise about why ’glossy’ fashion journalism seem to ignore problematic themes and controversies, and which factors can be interpreted as restrictive in regards to fashion journalism and its ability to write and publish fashion criticism. Lastly, the overall results from the analysis have been further examined to get a deeper, and more comprehensive understanding concerning the use of specific fashion discourses in commercial journalism and how it can affect the view on fashion both as a cultural object and as a system. 
The study distinguished two discourses in the analysed material: the 'Normative discourse' and the 'Non-normative discourse'. The most prominent difference between the two is the use of the linguistic categories 'Criticism' and 'Crisis management’. The 'Normative discourse' communicates an image of reality where fashion, in its material, symbolic and cultural meaning, is glossy and 'trouble-free'. The language of the 'Non-normative discourse' on the other hand communicates an image of reality where fashion is not without problems and that fashion is a subject that can be questioned, analysed and criticised.},
  author       = {Eriksson, Matilda and Nilsson, Elin},
  keyword      = {Fashion writing,Fashion journalism,Discourse,Fashion discourse,Cultural studies,Fashion criticism,Fashion studies},
  language     = {swe},
  note         = {Student Paper},
  title        = {“You don’t bite the hand that feeds you" : En diskursanalytisk undersökning av modejournalistikens begränsningar och konsekvenser},
  year         = {2016},
}