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"Who is next to be thrown into the lion's den?" En kvalitativ innehållsanalys av chefsdesigners roll i ett modesystem i förändring

Ottosson, Johanna LU and Myringer, Alice LU (2016) MODK63 20161
Division of Fashion Science
Abstract
This paper is written by Alice Myringer and Johanna Ottosson at Lund University. The title is “Who is next to be thrown into the lion’s den?” - A qualitative content analysis of the role of the creative director in a changing fashion system. The study aims to examine how journalists describe Alexander Wang’s, Raf Simons’s, Alber Elbaz’s and Hedi Slimane’s exits from their respective fashion houses; Balenciaga, Dior, Lanvin and Saint Laurent. The purpose of this study is to analyze whether there is a connection between the four fashion designers exits and alleged structural changes in the fashion system. The paper is a qualitative content analysis where 19 editorial articles from the digital editions of Women’s Wear Daily, Vogue, The New... (More)
This paper is written by Alice Myringer and Johanna Ottosson at Lund University. The title is “Who is next to be thrown into the lion’s den?” - A qualitative content analysis of the role of the creative director in a changing fashion system. The study aims to examine how journalists describe Alexander Wang’s, Raf Simons’s, Alber Elbaz’s and Hedi Slimane’s exits from their respective fashion houses; Balenciaga, Dior, Lanvin and Saint Laurent. The purpose of this study is to analyze whether there is a connection between the four fashion designers exits and alleged structural changes in the fashion system. The paper is a qualitative content analysis where 19 editorial articles from the digital editions of Women’s Wear Daily, Vogue, The New York Times, Dazed Magazine, The Independent, The Business of Fashion and The Wall Street Journal have been analysed. The theoretical framework that has been used are Bourdieu's theories of field and capital, Kawamuras Fashion-ology and Lantz theories of the commercialization and economization that characterizes the fashion field of today. The study shows that new dominating operators have taken place in the fashion field and have made the boundaries between high and low less clear. Owners, luxury conglomerates and fast fashion companies have become important and controlling operators that have degraded the authority of the creative director. The field has become increasingly commercial and it is difficult for a designer to work as an artist, but journalists still produce their identities as creative geniuses. (Less)
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author
Ottosson, Johanna LU and Myringer, Alice LU
supervisor
organization
course
MODK63 20161
year
type
M2 - Bachelor Degree
subject
keywords
Creative director, Bourdieu, field, capital, fashion system, commerce, Fashion-ology, fashion journalism, social media, fast fashion, luxury conglomerate, fashion industry, creative genius, fashion house, fashion designer
language
Swedish
id
8889732
date added to LUP
2016-09-26 12:01:12
date last changed
2016-09-26 12:01:12
@misc{8889732,
  abstract     = {This paper is written by Alice Myringer and Johanna Ottosson at Lund University. The title is “Who is next to be thrown into the lion’s den?” - A qualitative content analysis of the role of the creative director in a changing fashion system. The study aims to examine how journalists describe Alexander Wang’s, Raf Simons’s, Alber Elbaz’s and Hedi Slimane’s exits from their respective fashion houses; Balenciaga, Dior, Lanvin and Saint Laurent. The purpose of this study is to analyze whether there is a connection between the four fashion designers exits and alleged structural changes in the fashion system. The paper is a qualitative content analysis where 19 editorial articles from the digital editions of Women’s Wear Daily, Vogue, The New York Times, Dazed Magazine, The Independent, The Business of Fashion and The Wall Street Journal have been analysed. The theoretical framework that has been used are Bourdieu's theories of field and capital, Kawamuras Fashion-ology and Lantz theories of the commercialization and economization that characterizes the fashion field of today. The study shows that new dominating operators have taken place in the fashion field and have made the boundaries between high and low less clear. Owners, luxury conglomerates and fast fashion companies have become important and controlling operators that have degraded the authority of the creative director. The field has become increasingly commercial and it is difficult for a designer to work as an artist, but journalists still produce their identities as creative geniuses.},
  author       = {Ottosson, Johanna and Myringer, Alice},
  keyword      = {Creative director,Bourdieu,field,capital,fashion system,commerce,Fashion-ology,fashion journalism,social media,fast fashion,luxury conglomerate,fashion industry,creative genius,fashion house,fashion designer},
  language     = {swe},
  note         = {Student Paper},
  title        = {"Who is next to be thrown into the lion's den?" En kvalitativ innehållsanalys av chefsdesigners roll i ett modesystem i förändring},
  year         = {2016},
}