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Hur digitala knytnävar kan skapa smärta i det fysiska livet

Bognäs, Michaela LU and Agardh, Isabel LU (2016) SKDK02 20161
Department of Strategic Communication
Abstract
This Bachelor thesis aim to increase the understanding of expressions of hate, hatred and vitriol on the Internet, in other words cyber bullying. Furthermore the study aims to increase the understanding of how the phenomenon is spread. The essay focus to embody the question of the liability issue within the phenomenon and how it can be prevented by strategic communication. Based on previous research we can see that there is a flaw in the liability issue and how information about cyber bullying is spread, therefore our research contribute to how the phenomenon can be handled using strategic communication. The empirical material consists of quantitative surveys with qualitative complements in form of focus groups. The surveys were responded... (More)
This Bachelor thesis aim to increase the understanding of expressions of hate, hatred and vitriol on the Internet, in other words cyber bullying. Furthermore the study aims to increase the understanding of how the phenomenon is spread. The essay focus to embody the question of the liability issue within the phenomenon and how it can be prevented by strategic communication. Based on previous research we can see that there is a flaw in the liability issue and how information about cyber bullying is spread, therefore our research contribute to how the phenomenon can be handled using strategic communication. The empirical material consists of quantitative surveys with qualitative complements in form of focus groups. The surveys were responded by 126 youths in the age of 12-16 years, from the school Enskilda Gymnasiet in Stockholm. We have tried to relate the different parts of cyber bullying, in terms of causes and consequences. The elements of social media, mental health and the liability issue have been analyzed in order to achieve a relevant result. We show that information is essential to prevent cyber bullying and that there are three major operators that the youngsters have confidence in; school, parents and the police. Our analysis indicates that there is a cavity in the spread of information and therefore highlights the importance of communication. The result leads us to the question of liability and who it is that parents today's youth. Our study highlights the importance of strategic communication and therefore points to the importance of teaching students from an early age about online ethics, to help them understand what consequences cyber bullying can lead to. The study has resulted in a number of suggestions for improvement regarding the liability question and cyber bullying, which shows that the school should be the primary source of information. Building on this a strategic communication plan for schools should be developed to clarify the information that should be informed. (Less)
Popular Abstract (Swedish)
Denna uppsats syftar till att öka förståelsen för näthat och dess spridning bland ungdomar i åldern 12-16 år. I denna studie konkretiseras och definieras fenomenet näthat för att skapa en djupare förståelse av ämnet. Utifrån tidigare forskning har två huvudsakliga aspekter lyfts fram - ansvar och kommunikation Studien syftar till att konkretisera vem som bär ansvar att informera om näthat och lyfta fram hur strategisk kommunikation kan förebygga näthat och dess konsekvenser. Dessa två aspekter har lyfts fram då vi anser att det finns en avsaknad av detta i den befintliga forskningen och vi vill genom vår studie bidra med ett komplement. Studien tar avstamp i tidigare forskning och utvecklas därifrån genom en kvantitativ enkätundersökning... (More)
Denna uppsats syftar till att öka förståelsen för näthat och dess spridning bland ungdomar i åldern 12-16 år. I denna studie konkretiseras och definieras fenomenet näthat för att skapa en djupare förståelse av ämnet. Utifrån tidigare forskning har två huvudsakliga aspekter lyfts fram - ansvar och kommunikation Studien syftar till att konkretisera vem som bär ansvar att informera om näthat och lyfta fram hur strategisk kommunikation kan förebygga näthat och dess konsekvenser. Dessa två aspekter har lyfts fram då vi anser att det finns en avsaknad av detta i den befintliga forskningen och vi vill genom vår studie bidra med ett komplement. Studien tar avstamp i tidigare forskning och utvecklas därifrån genom en kvantitativ enkätundersökning med kvalitativa komplement. Enkäten genomfördes av 126 elever från skolan Enskilda Gymnasiet, en högstadie- och gymnasieskola i Stockholm, och resultatet av den belyste än mer de två kritiska punkterna ansvar och kommunikation. De olika delarna sociala medier, psykisk ohälsa och ansvarsfrågan har analyserats och återkopplats till tidigare forskning, allt för att lyckas uppnå ett relevant och trovärdigt resultat. Analysen visar sedermera på det hålrum som finns i spridningen av information kring näthat och understryker därmed vikten av att definiera vem/vilka aktörer som bär ansvaret att föra den strategiska kommunikationen. Utifrån det empiriska materialet har tre huvudsakliga aktörer tagits fram; skolan, föräldrar och polisen. Genom vidare analys har slutsatsen framtagits som visar på att skolan bör vara den främsta kommunikativa informatören av näthat, de bör sedermera arbeta med grund i en kommunikationsplan utvecklad för just deras skola. (Less)
Please use this url to cite or link to this publication:
author
Bognäs, Michaela LU and Agardh, Isabel LU
supervisor
organization
course
SKDK02 20161
year
type
M2 - Bachelor Degree
subject
keywords
Cyber bullying, strategic communication, communication, information, liability, school, social media, Internet.
language
Swedish
id
8890091
date added to LUP
2016-09-02 15:09:32
date last changed
2016-09-02 15:09:32
@misc{8890091,
  abstract     = {This Bachelor thesis aim to increase the understanding of expressions of hate, hatred and vitriol on the Internet, in other words cyber bullying. Furthermore the study aims to increase the understanding of how the phenomenon is spread. The essay focus to embody the question of the liability issue within the phenomenon and how it can be prevented by strategic communication. Based on previous research we can see that there is a flaw in the liability issue and how information about cyber bullying is spread, therefore our research contribute to how the phenomenon can be handled using strategic communication. The empirical material consists of quantitative surveys with qualitative complements in form of focus groups. The surveys were responded by 126 youths in the age of 12-16 years, from the school Enskilda Gymnasiet in Stockholm. We have tried to relate the different parts of cyber bullying, in terms of causes and consequences. The elements of social media, mental health and the liability issue have been analyzed in order to achieve a relevant result. We show that information is essential to prevent cyber bullying and that there are three major operators that the youngsters have confidence in; school, parents and the police. Our analysis indicates that there is a cavity in the spread of information and therefore highlights the importance of communication. The result leads us to the question of liability and who it is that parents today's youth. Our study highlights the importance of strategic communication and therefore points to the importance of teaching students from an early age about online ethics, to help them understand what consequences cyber bullying can lead to. The study has resulted in a number of suggestions for improvement regarding the liability question and cyber bullying, which shows that the school should be the primary source of information. Building on this a strategic communication plan for schools should be developed to clarify the information that should be informed.},
  author       = {Bognäs, Michaela and Agardh, Isabel},
  keyword      = {Cyber bullying,strategic communication,communication,information,liability,school,social media,Internet.},
  language     = {swe},
  note         = {Student Paper},
  title        = {Hur digitala knytnävar kan skapa smärta i det fysiska livet},
  year         = {2016},
}