The influence of airport consumers' mind states on their shopping experiences
(2016) SMMM20 20161Department of Service Studies
- Abstract
- Purpose: This study attempts to makes sense of airport consumers' mind states during their shopping, and their influence towards the following airport shopping experiences.
Methodology: Firstly, semi-structured interviews were adopted for the purpose of gaining deep and rich knowledge about the shopping mentalities of passengers as airport consumers, which offers comprehensions and interpretations for the next method: participant observation. Through the second method, the author was one the one hand observing the way passengers behave and interact during shopping, and on the other hand, actively communicating with the observed passengers to probe into their shopping mentalities. Therefore, these two methods are combined together to... (More) - Purpose: This study attempts to makes sense of airport consumers' mind states during their shopping, and their influence towards the following airport shopping experiences.
Methodology: Firstly, semi-structured interviews were adopted for the purpose of gaining deep and rich knowledge about the shopping mentalities of passengers as airport consumers, which offers comprehensions and interpretations for the next method: participant observation. Through the second method, the author was one the one hand observing the way passengers behave and interact during shopping, and on the other hand, actively communicating with the observed passengers to probe into their shopping mentalities. Therefore, these two methods are combined together to collect data for answering the research questions.
Results: Airport consumers' shopping mind states often contained of six components: their shopping goals, motivations, expectations, concerns, emotions, as well as prior knowledge. However, each passenger's shopping mentality is influenced both by him/herself and the particular buying situation, which makes the mentality extremely personal and complicated. In addition, different shopping mind states stimulate passengers' different shopping interactions, which normally includes products, services, the environment as well as personnel. Through these various interactions, passengers will come up with their own perceptions about the shopping, which might further create different emotional outcomes to form their experiences.
Value: This research extended theories of experience and consumer psychology to the airport shopping context, and shed light on explaining the influence of passengers' shopping mentalities towards the shopping experiences, which can also offer valuable managerial implications for airports and other retail contexts. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8890636
- author
- He, Dan LU
- supervisor
-
- Mia Larson LU
- organization
- course
- SMMM20 20161
- year
- 2016
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- experience theory, airport consumers, airport shopping mind state, airport shopping experience, interaction
- language
- English
- id
- 8890636
- date added to LUP
- 2017-01-19 14:17:44
- date last changed
- 2017-01-19 14:17:44
@misc{8890636,
abstract = {{Purpose: This study attempts to makes sense of airport consumers' mind states during their shopping, and their influence towards the following airport shopping experiences.
Methodology: Firstly, semi-structured interviews were adopted for the purpose of gaining deep and rich knowledge about the shopping mentalities of passengers as airport consumers, which offers comprehensions and interpretations for the next method: participant observation. Through the second method, the author was one the one hand observing the way passengers behave and interact during shopping, and on the other hand, actively communicating with the observed passengers to probe into their shopping mentalities. Therefore, these two methods are combined together to collect data for answering the research questions.
Results: Airport consumers' shopping mind states often contained of six components: their shopping goals, motivations, expectations, concerns, emotions, as well as prior knowledge. However, each passenger's shopping mentality is influenced both by him/herself and the particular buying situation, which makes the mentality extremely personal and complicated. In addition, different shopping mind states stimulate passengers' different shopping interactions, which normally includes products, services, the environment as well as personnel. Through these various interactions, passengers will come up with their own perceptions about the shopping, which might further create different emotional outcomes to form their experiences.
Value: This research extended theories of experience and consumer psychology to the airport shopping context, and shed light on explaining the influence of passengers' shopping mentalities towards the shopping experiences, which can also offer valuable managerial implications for airports and other retail contexts.}},
author = {{He, Dan}},
language = {{eng}},
note = {{Student Paper}},
title = {{The influence of airport consumers' mind states on their shopping experiences}},
year = {{2016}},
}