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The influence of airport consumers' mind states on their shopping experiences

He, Dan LU (2016) SMMM20 20161
Department of Service Management and Service Studies
Abstract
Purpose: This study attempts to makes sense of airport consumers' mind states during their shopping, and their influence towards the following airport shopping experiences.

Methodology: Firstly, semi-structured interviews were adopted for the purpose of gaining deep and rich knowledge about the shopping mentalities of passengers as airport consumers, which offers comprehensions and interpretations for the next method: participant observation. Through the second method, the author was one the one hand observing the way passengers behave and interact during shopping, and on the other hand, actively communicating with the observed passengers to probe into their shopping mentalities. Therefore, these two methods are combined together to... (More)
Purpose: This study attempts to makes sense of airport consumers' mind states during their shopping, and their influence towards the following airport shopping experiences.

Methodology: Firstly, semi-structured interviews were adopted for the purpose of gaining deep and rich knowledge about the shopping mentalities of passengers as airport consumers, which offers comprehensions and interpretations for the next method: participant observation. Through the second method, the author was one the one hand observing the way passengers behave and interact during shopping, and on the other hand, actively communicating with the observed passengers to probe into their shopping mentalities. Therefore, these two methods are combined together to collect data for answering the research questions.

Results: Airport consumers' shopping mind states often contained of six components: their shopping goals, motivations, expectations, concerns, emotions, as well as prior knowledge. However, each passenger's shopping mentality is influenced both by him/herself and the particular buying situation, which makes the mentality extremely personal and complicated. In addition, different shopping mind states stimulate passengers' different shopping interactions, which normally includes products, services, the environment as well as personnel. Through these various interactions, passengers will come up with their own perceptions about the shopping, which might further create different emotional outcomes to form their experiences.

Value: This research extended theories of experience and consumer psychology to the airport shopping context, and shed light on explaining the influence of passengers' shopping mentalities towards the shopping experiences, which can also offer valuable managerial implications for airports and other retail contexts. (Less)
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author
He, Dan LU
supervisor
organization
course
SMMM20 20161
year
type
H2 - Master's Degree (Two Years)
subject
keywords
experience theory, airport consumers, airport shopping mind state, airport shopping experience, interaction
language
English
id
8890636
date added to LUP
2017-01-19 14:17:44
date last changed
2017-01-19 14:17:44
@misc{8890636,
  abstract     = {Purpose: This study attempts to makes sense of airport consumers' mind states during their shopping, and their influence towards the following airport shopping experiences.

Methodology: Firstly, semi-structured interviews were adopted for the purpose of gaining deep and rich knowledge about the shopping mentalities of passengers as airport consumers, which offers comprehensions and interpretations for the next method: participant observation. Through the second method, the author was one the one hand observing the way passengers behave and interact during shopping, and on the other hand, actively communicating with the observed passengers to probe into their shopping mentalities. Therefore, these two methods are combined together to collect data for answering the research questions.

Results: Airport consumers' shopping mind states often contained of six components: their shopping goals, motivations, expectations, concerns, emotions, as well as prior knowledge. However, each passenger's shopping mentality is influenced both by him/herself and the particular buying situation, which makes the mentality extremely personal and complicated. In addition, different shopping mind states stimulate passengers' different shopping interactions, which normally includes products, services, the environment as well as personnel. Through these various interactions, passengers will come up with their own perceptions about the shopping, which might further create different emotional outcomes to form their experiences.

Value: This research extended theories of experience and consumer psychology to the airport shopping context, and shed light on explaining the influence of passengers' shopping mentalities towards the shopping experiences, which can also offer valuable managerial implications for airports and other retail contexts.},
  author       = {He, Dan},
  keyword      = {experience theory,airport consumers,airport shopping mind state,airport shopping experience,interaction},
  language     = {eng},
  note         = {Student Paper},
  title        = {The influence of airport consumers' mind states on their shopping experiences},
  year         = {2016},
}