Advanced

Nya Affärsmodeller för Mäklarbranchen

Lageryd, Jacob (2016) MIO920
Production Management
Abstract
Purpose:
The
aim
of
this
study
was
to
investigate
how
the
customer
offering
of
service
companies
can
be
de
designed
to
be
more
customer
oriented
and
gain
market
shares
in
a
competitive
market.
In
particular,
focus
of
the
study
was
on
revenue
models
and
customer
offerings
based
on
value
co-­‐creation
and
its
implications
on
the
business
model
as
a
whole.
Method:
This
study
is
based
on
a
case
study
methodology
using
both
qualitative
and
quantitative
data.
The
data
is
collected
through
interviews,
a
survey
and
secondary
sources.
Theoretical
perspectives:
Several
theoretical
perspectives
are
used
in
this
study.
Most
notably;
value
chain,
value
... (More)
Purpose:
The
aim
of
this
study
was
to
investigate
how
the
customer
offering
of
service
companies
can
be
de
designed
to
be
more
customer
oriented
and
gain
market
shares
in
a
competitive
market.
In
particular,
focus
of
the
study
was
on
revenue
models
and
customer
offerings
based
on
value
co-­‐creation
and
its
implications
on
the
business
model
as
a
whole.
Method:
This
study
is
based
on
a
case
study
methodology
using
both
qualitative
and
quantitative
data.
The
data
is
collected
through
interviews,
a
survey
and
secondary
sources.
Theoretical
perspectives:
Several
theoretical
perspectives
are
used
in
this
study.
Most
notably;
value
chain,
value
star,
value
co-­‐creation
theory,
buyer
decision
process,
customer
relationship
lifecycle,
service
quality
theory,
pricing
logic,
principal
agent
theory
and
business
model
canvas
complemented
with
additional
research
within
these
fields
of
research.
Empirical
foundation:
The
study
is
primarily
based
on
qualitative
data
gathered
from
interviews
with
representatives
from
Hemverket
AB
and
quantitative
data
from
a
survey
conducted
on
180
respondents
between
the
16th
of
April
and
the
1st
of
May
2016.
In
addition
to
this,
secondary
data
from
several
data
sources
were
used
in
this
study.
Results:
This
study
identified
a
broad
support
among
customers
for
co-­‐
creative
customer
offerings
within
the
swedish
real
estate
agent
market,
mainly
driven
by
the
demand
for
low
price
alternatives.
Moreover,
flat
fee
was
identified
as
the
single
most
popular
payment
model
among
the
customers.
However,
commission
based
payment
models
were
also
popular
as
many
customers
believed
them
to
generate
higher
sales
prices.
Furthermore
it
was
concluded
that
price
along
with
previous
experience
of
the
real
estate
agent
were
the
most
important
factors
for
customers
when
choosing
realtor. (Less)
Please use this url to cite or link to this publication:
author
Lageryd, Jacob
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
keywords
Fastighetsmäklare, Tjänstekvalitet, Ersättningsmodell, Tjänstemarknadsföring, Samproduktion, Affärsmodell, kundnöjdhet
other publication id
16/5552
language
Swedish
id
8892338
date added to LUP
2016-09-23 09:55:59
date last changed
2016-09-23 09:55:59
@misc{8892338,
  abstract     = {Purpose:
The
aim
of
this
study
was
to
investigate
how
the
customer
offering
of
service
companies
can
be
de
designed
to
be
more
customer
oriented
and
gain
market
shares
in
a
competitive
market.
In
particular,
focus
of
the
study
was
on
revenue
models
and
customer
offerings
based
on
value
co-­‐creation
and
its
implications
on
the
business
model
as
a
whole.
Method:
This
study
is
based
on
a
case
study
methodology
using
both
qualitative
and
quantitative
data.
The
data
is
collected
through
interviews,
a
survey
and
secondary
sources.
Theoretical
perspectives:
Several
theoretical
perspectives
are
used
in
this
study.
Most
notably;
value
chain,
value
star,
value
co-­‐creation
theory,
buyer
decision
process,
customer
relationship
lifecycle,
service
quality
theory,
pricing
logic,
principal
agent
theory
and
business
model
canvas
complemented
with
additional
research
within
these
fields
of
research.
Empirical
foundation:
The
study
is
primarily
based
on
qualitative
data
gathered
from
interviews
with
representatives
from
Hemverket
AB
and
quantitative
data
from
a
survey
conducted
on
180
respondents
between
the
16th
of
April
and
the
1st
of
May
2016.
In
addition
to
this,
secondary
data
from
several
data
sources
were
used
in
this
study.
Results:
This
study
identified
a
broad
support
among
customers
for
co-­‐
creative
customer
offerings
within
the
swedish
real
estate
agent
market,
mainly
driven
by
the
demand
for
low
price
alternatives.
Moreover,
flat
fee
was
identified
as
the
single
most
popular
payment
model
among
the
customers.
However,
commission
based
payment
models
were
also
popular
as
many
customers
believed
them
to
generate
higher
sales
prices.
Furthermore
it
was
concluded
that
price
along
with
previous
experience
of
the
real
estate
agent
were
the
most
important
factors
for
customers
when
choosing
realtor.},
  author       = {Lageryd, Jacob},
  keyword      = {Fastighetsmäklare,Tjänstekvalitet,Ersättningsmodell,Tjänstemarknadsföring,Samproduktion,Affärsmodell,kundnöjdhet},
  language     = {swe},
  note         = {Student Paper},
  title        = {Nya Affärsmodeller för Mäklarbranchen},
  year         = {2016},
}