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Implicit attitudes and ambivalent sexism predict appreciation of sexist humour

Pietras, Laura LU (2016) PSYP01 20161
Department of Psychology
Abstract
The present study sought to investigate whether implicit gender attitudes and ambivalent sexism predict the appreciation of sexist humour. A computer-timed Brief Implicit Association Test (BIAT) was used to measure participants’ (N = 83) implicit gender attitudes. Explicit gender attitudes were measured with a Swedish version of the Ambivalent Sexism Inventory (ASI). Four short stand-up comedic videos (two female-disparaging and two male-disparaging) were viewed and rated in regards to appreciation of the presented jokes. Multiple regression analysis revealed that participants appreciated female-disparaging jokes more when they were in accordance with their implicit attitude towards women. High scores on ambivalent sexism also predicted a... (More)
The present study sought to investigate whether implicit gender attitudes and ambivalent sexism predict the appreciation of sexist humour. A computer-timed Brief Implicit Association Test (BIAT) was used to measure participants’ (N = 83) implicit gender attitudes. Explicit gender attitudes were measured with a Swedish version of the Ambivalent Sexism Inventory (ASI). Four short stand-up comedic videos (two female-disparaging and two male-disparaging) were viewed and rated in regards to appreciation of the presented jokes. Multiple regression analysis revealed that participants appreciated female-disparaging jokes more when they were in accordance with their implicit attitude towards women. High scores on ambivalent sexism also predicted a high appreciation of female-disparaging jokes. Additionally, participants’ implicit attitudes predicted their appreciation of sexist humour more strongly, than ambivalent sexism. No significant results for male-disparaging jokes were found. Possible explanations are discussed. (Less)
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author
Pietras, Laura LU
supervisor
organization
course
PSYP01 20161
year
type
H2 - Master's Degree (Two Years)
subject
keywords
implicit gender attitudes, explicit gender attitudes, ASI, BIAT, sexist humour 
language
English
id
8895345
date added to LUP
2016-11-23 10:04:20
date last changed
2016-11-23 10:04:20
@misc{8895345,
  abstract     = {The present study sought to investigate whether implicit gender attitudes and ambivalent sexism predict the appreciation of sexist humour. A computer-timed Brief Implicit Association Test (BIAT) was used to measure participants’ (N = 83) implicit gender attitudes. Explicit gender attitudes were measured with a Swedish version of the Ambivalent Sexism Inventory (ASI). Four short stand-up comedic videos (two female-disparaging and two male-disparaging) were viewed and rated in regards to appreciation of the presented jokes. Multiple regression analysis revealed that participants appreciated female-disparaging jokes more when they were in accordance with their implicit attitude towards women. High scores on ambivalent sexism also predicted a high appreciation of female-disparaging jokes. Additionally, participants’ implicit attitudes predicted their appreciation of sexist humour more strongly, than ambivalent sexism. No significant results for male-disparaging jokes were found. Possible explanations are discussed.},
  author       = {Pietras, Laura},
  keyword      = {implicit gender attitudes,explicit gender attitudes,ASI,BIAT,sexist humour },
  language     = {eng},
  note         = {Student Paper},
  title        = {Implicit attitudes and ambivalent sexism predict appreciation of sexist humour},
  year         = {2016},
}