Implicit attitudes and ambivalent sexism predict appreciation of sexist humour
(2016) PSYP01 20161Department of Psychology
- Abstract
- The present study sought to investigate whether implicit gender attitudes and ambivalent sexism predict the appreciation of sexist humour. A computer-timed Brief Implicit Association Test (BIAT) was used to measure participants’ (N = 83) implicit gender attitudes. Explicit gender attitudes were measured with a Swedish version of the Ambivalent Sexism Inventory (ASI). Four short stand-up comedic videos (two female-disparaging and two male-disparaging) were viewed and rated in regards to appreciation of the presented jokes. Multiple regression analysis revealed that participants appreciated female-disparaging jokes more when they were in accordance with their implicit attitude towards women. High scores on ambivalent sexism also predicted a... (More)
- The present study sought to investigate whether implicit gender attitudes and ambivalent sexism predict the appreciation of sexist humour. A computer-timed Brief Implicit Association Test (BIAT) was used to measure participants’ (N = 83) implicit gender attitudes. Explicit gender attitudes were measured with a Swedish version of the Ambivalent Sexism Inventory (ASI). Four short stand-up comedic videos (two female-disparaging and two male-disparaging) were viewed and rated in regards to appreciation of the presented jokes. Multiple regression analysis revealed that participants appreciated female-disparaging jokes more when they were in accordance with their implicit attitude towards women. High scores on ambivalent sexism also predicted a high appreciation of female-disparaging jokes. Additionally, participants’ implicit attitudes predicted their appreciation of sexist humour more strongly, than ambivalent sexism. No significant results for male-disparaging jokes were found. Possible explanations are discussed. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8895345
- author
- Pietras, Laura LU
- supervisor
- organization
- course
- PSYP01 20161
- year
- 2016
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- implicit gender attitudes, explicit gender attitudes, ASI, BIAT, sexist humour
- language
- English
- id
- 8895345
- date added to LUP
- 2016-11-23 10:04:20
- date last changed
- 2016-11-23 10:04:20
@misc{8895345, abstract = {{The present study sought to investigate whether implicit gender attitudes and ambivalent sexism predict the appreciation of sexist humour. A computer-timed Brief Implicit Association Test (BIAT) was used to measure participants’ (N = 83) implicit gender attitudes. Explicit gender attitudes were measured with a Swedish version of the Ambivalent Sexism Inventory (ASI). Four short stand-up comedic videos (two female-disparaging and two male-disparaging) were viewed and rated in regards to appreciation of the presented jokes. Multiple regression analysis revealed that participants appreciated female-disparaging jokes more when they were in accordance with their implicit attitude towards women. High scores on ambivalent sexism also predicted a high appreciation of female-disparaging jokes. Additionally, participants’ implicit attitudes predicted their appreciation of sexist humour more strongly, than ambivalent sexism. No significant results for male-disparaging jokes were found. Possible explanations are discussed.}}, author = {{Pietras, Laura}}, language = {{eng}}, note = {{Student Paper}}, title = {{Implicit attitudes and ambivalent sexism predict appreciation of sexist humour}}, year = {{2016}}, }