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Framing the vote for Brexit - The Leave campaign and the EU-referendum

Lundblad, Emmy LU (2017) STVK02 20162
Department of Political Science
Abstract
On the 23rd of June the British electorate chose to vote in favour of leaving the EU. The fact that one of the prominent states will leave the EU project is in itself controversial. This thesis examines the Leave campaign through a framing analysis. A qualitative method is used in order to identify the frames within publications made by the campaign, during April-June of 2016. The content of the frames corresponds to Eurosceptic arguments used in previous EU-referendums. The study also elaborates briefly on how these frames interacted with tendencies in the public, through a discussion of the strength of the frames. The Leave campaign successfully connected the question of EU membership to national issues such as immigration, economics and... (More)
On the 23rd of June the British electorate chose to vote in favour of leaving the EU. The fact that one of the prominent states will leave the EU project is in itself controversial. This thesis examines the Leave campaign through a framing analysis. A qualitative method is used in order to identify the frames within publications made by the campaign, during April-June of 2016. The content of the frames corresponds to Eurosceptic arguments used in previous EU-referendums. The study also elaborates briefly on how these frames interacted with tendencies in the public, through a discussion of the strength of the frames. The Leave campaign successfully connected the question of EU membership to national issues such as immigration, economics and public services. This thesis provides findings that can be used in a more comprehensive framing analysis in order to establish framing effects and to a deeper understanding of how the communication of the political elite mobilized voters in the EU-referendum. (Less)
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author
Lundblad, Emmy LU
supervisor
organization
course
STVK02 20162
year
type
M2 - Bachelor Degree
subject
keywords
Framing, Brexit, EU-referendum, UK, Euroscepticism
language
English
id
8896889
date added to LUP
2017-02-08 15:20:13
date last changed
2017-02-08 15:20:13
@misc{8896889,
  abstract     = {On the 23rd of June the British electorate chose to vote in favour of leaving the EU. The fact that one of the prominent states will leave the EU project is in itself controversial. This thesis examines the Leave campaign through a framing analysis. A qualitative method is used in order to identify the frames within publications made by the campaign, during April-June of 2016. The content of the frames corresponds to Eurosceptic arguments used in previous EU-referendums. The study also elaborates briefly on how these frames interacted with tendencies in the public, through a discussion of the strength of the frames. The Leave campaign successfully connected the question of EU membership to national issues such as immigration, economics and public services. This thesis provides findings that can be used in a more comprehensive framing analysis in order to establish framing effects and to a deeper understanding of how the communication of the political elite mobilized voters in the EU-referendum.},
  author       = {Lundblad, Emmy},
  keyword      = {Framing,Brexit,EU-referendum,UK,Euroscepticism},
  language     = {eng},
  note         = {Student Paper},
  title        = {Framing the vote for Brexit - The Leave campaign and the EU-referendum},
  year         = {2017},
}