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Vem är den hjälpbehövande - En kvalitativ studie av hur mottagaren av kommersiellt socialt arbete framställs

Eriksson, Daniel LU (2017) SOPA63 20162
School of Social Work
Abstract
The phenomena of social work in an international commercial volunteering context is common today and steadily growing. This essay focuses on how the recipient of social work, the characteristics of social work and the relation between the recipient of social work and the social worker is portrayed in a commercial social work context. The essay uses a critical discourse analysis inspired by Fairclough for analyzing two marketing texts and 15 project descriptions published by companies marketing international social work volunteering. The social work that this study focuses on is often taking place in social projects in Asia, Latin America and Africa. By combining social constructivism and a postcolonial perspective as basis for a... (More)
The phenomena of social work in an international commercial volunteering context is common today and steadily growing. This essay focuses on how the recipient of social work, the characteristics of social work and the relation between the recipient of social work and the social worker is portrayed in a commercial social work context. The essay uses a critical discourse analysis inspired by Fairclough for analyzing two marketing texts and 15 project descriptions published by companies marketing international social work volunteering. The social work that this study focuses on is often taking place in social projects in Asia, Latin America and Africa. By combining social constructivism and a postcolonial perspective as basis for a theoretical framework, this study shows that the recipient of commercial social work is portrayed as a passive object and placed in a dependent position to the western volunteer. Regarding the social work, this essay demonstrate how social work is transformed from a profession to a basic level, rather than requiring academic and/or practical background, as is common in a Swedish context. It is suggested that commercial, voluntary social worker has interest, time and empathy in order to meet the needs of the recipients. (Less)
Please use this url to cite or link to this publication:
author
Eriksson, Daniel LU
supervisor
organization
course
SOPA63 20162
year
type
M2 - Bachelor Degree
subject
keywords
commercial volunteering, social work, postcolonial theory, marketing, recipient
language
Swedish
id
8900736
date added to LUP
2017-01-26 10:14:36
date last changed
2017-01-26 10:14:36
@misc{8900736,
  abstract     = {The phenomena of social work in an international commercial volunteering context is common today and steadily growing. This essay focuses on how the recipient of social work, the characteristics of social work and the relation between the recipient of social work and the social worker is portrayed in a commercial social work context. The essay uses a critical discourse analysis inspired by Fairclough for analyzing two marketing texts and 15 project descriptions published by companies marketing international social work volunteering. The social work that this study focuses on is often taking place in social projects in Asia, Latin America and Africa. By combining social constructivism and a postcolonial perspective as basis for a theoretical framework, this study shows that the recipient of commercial social work is portrayed as a passive object and placed in a dependent position to the western volunteer. Regarding the social work, this essay demonstrate how social work is transformed from a profession to a basic level, rather than requiring academic and/or practical background, as is common in a Swedish context. It is suggested that commercial, voluntary social worker has interest, time and empathy in order to meet the needs of the recipients.},
  author       = {Eriksson, Daniel},
  keyword      = {commercial volunteering,social work,postcolonial theory,marketing,recipient},
  language     = {swe},
  note         = {Student Paper},
  title        = {Vem är den hjälpbehövande - En kvalitativ studie av hur mottagaren av kommersiellt socialt arbete framställs},
  year         = {2017},
}