The case of Volkswagen and the meaning of their reputational crisis in digital rhetorical arenas
(2017) SKOM12 20161Department of Strategic Communication
- Abstract
- This study explores how crisis communication concerned with reputation repair can gain a deeper understanding for how the meanings of organizations’ reputa-tional crises are constructed in digital rhetorical arenas. The problem stems from a dominant organicentric perspective that has overlooked the communicative activi-ties between stakeholders that have received crisis responses from organizations in crises. Through a qualitative case study of a carmaker in crisis, I have conduct-ed online observations in regard to how stakeholders discursively frame the mean-ing of the organization’s reputational crisis from set agendas. The results indicate the importance for organizations to acknowledge the power of contextual condi-tions surrounding... (More)
- This study explores how crisis communication concerned with reputation repair can gain a deeper understanding for how the meanings of organizations’ reputa-tional crises are constructed in digital rhetorical arenas. The problem stems from a dominant organicentric perspective that has overlooked the communicative activi-ties between stakeholders that have received crisis responses from organizations in crises. Through a qualitative case study of a carmaker in crisis, I have conduct-ed online observations in regard to how stakeholders discursively frame the mean-ing of the organization’s reputational crisis from set agendas. The results indicate the importance for organizations to acknowledge the power of contextual condi-tions surrounding their crisis that can impact the meaning, understanding and di-rection of their reputational crises. The strategic work for an organization to con-trol the meaning of its reputational crisis concerns being more flexible and cus-tomize their crisis responses to stakeholders. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8901614
- author
- Carlsson, Pernilla LU
- supervisor
- organization
- course
- SKOM12 20161
- year
- 2017
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Crisis Communication, reputational crisis, Rhetorical arena, Volkswagen, framing, agenda-setting
- language
- English
- id
- 8901614
- date added to LUP
- 2017-02-02 10:32:31
- date last changed
- 2017-02-02 10:32:31
@misc{8901614, abstract = {{This study explores how crisis communication concerned with reputation repair can gain a deeper understanding for how the meanings of organizations’ reputa-tional crises are constructed in digital rhetorical arenas. The problem stems from a dominant organicentric perspective that has overlooked the communicative activi-ties between stakeholders that have received crisis responses from organizations in crises. Through a qualitative case study of a carmaker in crisis, I have conduct-ed online observations in regard to how stakeholders discursively frame the mean-ing of the organization’s reputational crisis from set agendas. The results indicate the importance for organizations to acknowledge the power of contextual condi-tions surrounding their crisis that can impact the meaning, understanding and di-rection of their reputational crises. The strategic work for an organization to con-trol the meaning of its reputational crisis concerns being more flexible and cus-tomize their crisis responses to stakeholders.}}, author = {{Carlsson, Pernilla}}, language = {{eng}}, note = {{Student Paper}}, title = {{The case of Volkswagen and the meaning of their reputational crisis in digital rhetorical arenas}}, year = {{2017}}, }