Employer Branding. En kvantitativ undersökning gällande studenters uppfattning om potentiella arbetsgivare i förhållande till deras egen personlighet
(2017) FEKH29 20162Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8901747
- author
- Bergvall, Johanna LU ; Lindgren, Linnéa LU and Widerström, Frida LU
- supervisor
- organization
- course
- FEKH29 20162
- year
- 2017
- type
- M2 - Bachelor Degree
- subject
- keywords
- Employer branding, Organisationsattraktivitet, Varumärkespersonlighet, “A corporate character scale”, “A new measure of brand personality”
- language
- Swedish
- id
- 8901747
- date added to LUP
- 2017-02-06 17:17:42
- date last changed
- 2017-02-06 17:17:42
@misc{8901747,
author = {{Bergvall, Johanna and Lindgren, Linnéa and Widerström, Frida}},
language = {{swe}},
note = {{Student Paper}},
title = {{Employer Branding. En kvantitativ undersökning gällande studenters uppfattning om potentiella arbetsgivare i förhållande till deras egen personlighet}},
year = {{2017}},
}