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Employer Branding. En kvantitativ undersökning gällande studenters uppfattning om potentiella arbetsgivare i förhållande till deras egen personlighet

Bergvall, Johanna LU ; Lindgren, Linnéa LU and Widerström, Frida LU (2017) FEKH29 20162
Department of Business Administration
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author
Bergvall, Johanna LU ; Lindgren, Linnéa LU and Widerström, Frida LU
supervisor
organization
course
FEKH29 20162
year
type
M2 - Bachelor Degree
subject
keywords
Employer branding, Organisationsattraktivitet, Varumärkespersonlighet, “A corporate character scale”, “A new measure of brand personality”
language
Swedish
id
8901747
date added to LUP
2017-02-06 17:17:42
date last changed
2017-02-06 17:17:42
@misc{8901747,
  author       = {Bergvall, Johanna and Lindgren, Linnéa and Widerström, Frida},
  keyword      = {Employer branding,Organisationsattraktivitet,Varumärkespersonlighet,“A corporate character scale”,“A new measure of brand personality”},
  language     = {swe},
  note         = {Student Paper},
  title        = {Employer Branding. En kvantitativ undersökning gällande studenters uppfattning om potentiella arbetsgivare i förhållande till deras egen personlighet},
  year         = {2017},
}