Advanced

The value of travel guidebooks in the digital age

Mieli, Micol LU (2017) SMMM20 20171
Department of Service Management and Service Studies
Abstract
Travel guidebooks are both sources of travel information and an object of consumption. In contemporary tourism, Information and Communication Technologies (ICT) make information not only available, but abundant and mostly free of charge. Therefore, considering that people still buy and use them, there must be something that makes travel guidebooks a valuable object. The research sets out to find why and how guidebooks are used in contemporary tourism and how their value is perceived. Two theories are employed: information search behaviour theory and consumer value theory. The results suggest that both the uses and the value types of guidebooks are strongly connected to emerging ICTs. The reasons why people decide to use or not use... (More)
Travel guidebooks are both sources of travel information and an object of consumption. In contemporary tourism, Information and Communication Technologies (ICT) make information not only available, but abundant and mostly free of charge. Therefore, considering that people still buy and use them, there must be something that makes travel guidebooks a valuable object. The research sets out to find why and how guidebooks are used in contemporary tourism and how their value is perceived. Two theories are employed: information search behaviour theory and consumer value theory. The results suggest that both the uses and the value types of guidebooks are strongly connected to emerging ICTs. The reasons why people decide to use or not use guidebooks appear to be lees strategic than previously thought, and they are related to the availability of a digital alternative. The ways in which guidebooks are used in the planning process are also complementary to the use of ICTs, which is explained here through the “sandwich strategy” model. The value of guidebooks appears to be perceived as an interactive, relativistic, preference experience and several types of value emerge from their use, specifically: efficiency, excellence, aesthetics, play, esteem and status value. (Less)
Please use this url to cite or link to this publication:
author
Mieli, Micol LU
supervisor
organization
course
SMMM20 20171
year
type
H2 - Master's Degree (Two Years)
subject
keywords
guidebooks, information and communication technologies (ICT), internet, tourism, value.
language
English
id
8914895
date added to LUP
2017-06-28 16:09:16
date last changed
2017-06-28 16:09:16
@misc{8914895,
  abstract     = {Travel guidebooks are both sources of travel information and an object of consumption. In contemporary tourism, Information and Communication Technologies (ICT) make information not only available, but abundant and mostly free of charge. Therefore, considering that people still buy and use them, there must be something that makes travel guidebooks a valuable object. The research sets out to find why and how guidebooks are used in contemporary tourism and how their value is perceived. Two theories are employed: information search behaviour theory and consumer value theory. The results suggest that both the uses and the value types of guidebooks are strongly connected to emerging ICTs. The reasons why people decide to use or not use guidebooks appear to be lees strategic than previously thought, and they are related to the availability of a digital alternative. The ways in which guidebooks are used in the planning process are also complementary to the use of ICTs, which is explained here through the “sandwich strategy” model. The value of guidebooks appears to be perceived as an interactive, relativistic, preference experience and several types of value emerge from their use, specifically: efficiency, excellence, aesthetics, play, esteem and status value.},
  author       = {Mieli, Micol},
  keyword      = {guidebooks,information and communication technologies (ICT),internet,tourism,value.},
  language     = {eng},
  note         = {Student Paper},
  title        = {The value of travel guidebooks in the digital age},
  year         = {2017},
}