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Kvinnan – öm, anpassningsbar och inte hel? : En kvalitativ innehållsanalys av hur ungdomstidningen Frida konstruerar vad som är önskvärt för unga kvinnor i kärleksrelationer

Juhasz, Amanda LU and Marmbrant, Gabriella LU (2017) SOPA63 20171
School of Social Work
Abstract
This essay analyses the articles written by the female magazine Frida through a qualitative content analysis. The aim of this study has been to examine how the magazine suggests that young women should be in relation to successful love relationships. Our theoretical framework consists of Giddens’ analysis of modern love and Butler’s concept of the heterosexual matrix. Through our analysis we found that the magazine implicitly and explicitly suggested that the woman should be adaptable and interchangeable depending on the situation and person. Another finding was that the woman was produced by the magazine to have a self-wish and dream of creating a ”we”, that is, marrying and creating a family, and that this ”we” was linked to success and... (More)
This essay analyses the articles written by the female magazine Frida through a qualitative content analysis. The aim of this study has been to examine how the magazine suggests that young women should be in relation to successful love relationships. Our theoretical framework consists of Giddens’ analysis of modern love and Butler’s concept of the heterosexual matrix. Through our analysis we found that the magazine implicitly and explicitly suggested that the woman should be adaptable and interchangeable depending on the situation and person. Another finding was that the woman was produced by the magazine to have a self-wish and dream of creating a ”we”, that is, marrying and creating a family, and that this ”we” was linked to success and a life goal for the woman. Without finding that someone to spend her life with she was portrayed as not “whole”. Our conclusion is that the magazine creates two contrasting ideals concerning the woman and the love relationships she chooses to enter. (Less)
Please use this url to cite or link to this publication:
author
Juhasz, Amanda LU and Marmbrant, Gabriella LU
supervisor
organization
course
SOPA63 20171
year
type
M2 - Bachelor Degree
subject
keywords
love, relationship, magazine, adolescents, women, success
language
Swedish
id
8915798
date added to LUP
2017-06-15 16:31:15
date last changed
2017-06-15 16:31:15
@misc{8915798,
  abstract     = {This essay analyses the articles written by the female magazine Frida through a qualitative content analysis. The aim of this study has been to examine how the magazine suggests that young women should be in relation to successful love relationships. Our theoretical framework consists of Giddens’ analysis of modern love and Butler’s concept of the heterosexual matrix. Through our analysis we found that the magazine implicitly and explicitly suggested that the woman should be adaptable and interchangeable depending on the situation and person. Another finding was that the woman was produced by the magazine to have a self-wish and dream of creating a ”we”, that is, marrying and creating a family, and that this ”we” was linked to success and a life goal for the woman. Without finding that someone to spend her life with she was portrayed as not “whole”. Our conclusion is that the magazine creates two contrasting ideals concerning the woman and the love relationships she chooses to enter.},
  author       = {Juhasz, Amanda and Marmbrant, Gabriella},
  keyword      = {love,relationship,magazine,adolescents,women,success},
  language     = {swe},
  note         = {Student Paper},
  title        = {Kvinnan – öm, anpassningsbar och inte hel? : En kvalitativ innehållsanalys av hur ungdomstidningen Frida konstruerar vad som är önskvärt för unga kvinnor i kärleksrelationer},
  year         = {2017},
}