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Ambidextrous product development - An investigation into the tension between exploration and exploitation

Dreber, Johan LU and Hedström, Oscar LU (2017) BUSN79 20171
Department of Business Administration
Abstract
Purpose: The purpose of this study is to investigate what drives the tension between exploration and exploitation in a product development process (PDP) as well as trying to understand if and how it can be managed. Research questions: What drives the tension between exploration and exploitation in a product development process? How can the tension between exploration and exploitation be managed in a product development process? Methodology: A single case study with both deductive and inductive elements was used. Data mainly from interviews support our findings. Theory: Theoretical perspectives consist of ambidexterity and product development. Empirical foundation: The empirical foundation provides a thorough overview of the case company’s... (More)
Purpose: The purpose of this study is to investigate what drives the tension between exploration and exploitation in a product development process (PDP) as well as trying to understand if and how it can be managed. Research questions: What drives the tension between exploration and exploitation in a product development process? How can the tension between exploration and exploitation be managed in a product development process? Methodology: A single case study with both deductive and inductive elements was used. Data mainly from interviews support our findings. Theory: Theoretical perspectives consist of ambidexterity and product development. Empirical foundation: The empirical foundation provides a thorough overview of the case company’s product development process and insights into the how decisions are taken and priorities are set throughout the process. Analysis: We identified the mode(s) of ambidexterity that characterizes the innovation department and different decision situations, which have an impact on the tension between exploitation and exploration. Conclusions: Our findings show that explicit and implicit choices made by management and employees affect the tension between exploitation and exploration in a product development process. Further, we identify a number of ‘tools’ that managers can use to manage the tension, which may help the firm to achieve ambidexterity. (Less)
Popular Abstract
Purpose: The purpose of this study is to investigate what drives the tension between exploration and exploitation in a product development process (PDP) as well as trying to understand if and how it can be managed. Research questions: What drives the tension between exploration and exploitation in a product development process? How can the tension between exploration and exploitation be managed in a product development process? Methodology: A single case study with both deductive and inductive elements was used. Data mainly from interviews support our findings. Theory: Theoretical perspectives consist of ambidexterity and product development. Empirical foundation: The empirical foundation provides a thorough overview of the case company’s... (More)
Purpose: The purpose of this study is to investigate what drives the tension between exploration and exploitation in a product development process (PDP) as well as trying to understand if and how it can be managed. Research questions: What drives the tension between exploration and exploitation in a product development process? How can the tension between exploration and exploitation be managed in a product development process? Methodology: A single case study with both deductive and inductive elements was used. Data mainly from interviews support our findings. Theory: Theoretical perspectives consist of ambidexterity and product development. Empirical foundation: The empirical foundation provides a thorough overview of the case company’s product development process and insights into the how decisions are taken and priorities are set throughout the process. Analysis: We identified the mode(s) of ambidexterity that characterizes the innovation department and different decision situations, which have an impact on the tension between exploitation and exploration. Conclusions: Our findings show that explicit and implicit choices made by management and employees affect the tension between exploitation and exploration in a product development process. Further, we identify a number of ‘tools’ that managers can use to manage the tension, which may help the firm to achieve ambidexterity. (Less)
Please use this url to cite or link to this publication:
author
Dreber, Johan LU and Hedström, Oscar LU
supervisor
organization
course
BUSN79 20171
year
type
H1 - Master's Degree (One Year)
subject
keywords
Exploration, exploitation, tension, ambidexterity, product development process.
language
English
id
8918194
date added to LUP
2017-07-04 14:47:47
date last changed
2017-07-04 14:47:47
@misc{8918194,
  abstract     = {Purpose: The purpose of this study is to investigate what drives the tension between exploration and exploitation in a product development process (PDP) as well as trying to understand if and how it can be managed. Research questions: What drives the tension between exploration and exploitation in a product development process? How can the tension between exploration and exploitation be managed in a product development process? Methodology: A single case study with both deductive and inductive elements was used. Data mainly from interviews support our findings. Theory: Theoretical perspectives consist of ambidexterity and product development. Empirical foundation: The empirical foundation provides a thorough overview of the case company’s product development process and insights into the how decisions are taken and priorities are set throughout the process. Analysis: We identified the mode(s) of ambidexterity that characterizes the innovation department and different decision situations, which have an impact on the tension between exploitation and exploration. Conclusions: Our findings show that explicit and implicit choices made by management and employees affect the tension between exploitation and exploration in a product development process. Further, we identify a number of ‘tools’ that managers can use to manage the tension, which may help the firm to achieve ambidexterity.},
  author       = {Dreber, Johan and Hedström, Oscar},
  keyword      = {Exploration,exploitation,tension,ambidexterity,product development process.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Ambidextrous product development - An investigation into the tension between exploration and exploitation},
  year         = {2017},
}