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Nya Tider för Bokmässan - En fallstudie om clicktivism i organisationskriser

Fälth, Axel LU (2017) SKOM12 20171
Department of Strategic Communication
Abstract (Swedish)
Den här studien syftar till att undersöka, diskuterar och problematiserar hur politiska nätaktivister, så kallade clicktivister, mobiliserar och kommunicerar under en organisationskris. Studien tar sin utgångspunkt i fallet Bokmässan. Organisationens Facebooksida blev en plats för intensiv debatt när det blev känt att den högerpopulistiska tidningen Nya Tider skulle delta på mässan. Studien undersöker de diskurser som produceras av clicktivisterna i krisen via en kombination av kriskommunikationsteorin om den retoriska arenan och Faircloughs kritiska diskursanalys. Resultatet visar att clicktivisterna framställde krisen som en kamp om yttrandefrihet där den hegemoniska makten i form av vänstern, media och etablissemanget fungerar som en... (More)
Den här studien syftar till att undersöka, diskuterar och problematiserar hur politiska nätaktivister, så kallade clicktivister, mobiliserar och kommunicerar under en organisationskris. Studien tar sin utgångspunkt i fallet Bokmässan. Organisationens Facebooksida blev en plats för intensiv debatt när det blev känt att den högerpopulistiska tidningen Nya Tider skulle delta på mässan. Studien undersöker de diskurser som produceras av clicktivisterna i krisen via en kombination av kriskommunikationsteorin om den retoriska arenan och Faircloughs kritiska diskursanalys. Resultatet visar att clicktivisterna framställde krisen som en kamp om yttrandefrihet där den hegemoniska makten i form av vänstern, media och etablissemanget fungerar som en förtryckande makt. Majoriteten av diskurserna utgår från en högerpopulistisk idévärld. Fallet visar att clicktivister med en populistisk agenda kan använda organisationskriser för att lyfta fram sin världsbild. Resultatet visar att populism och clicktivism kombinerat potentiellt kan utgöra ett orosmoment för demokratin och det öppna samhället. (Less)
Abstract
The purpose of the study is to problematize and discuss the mobilization and communication of online-based activists, so-called “clicktivists”, in an organizational crisis. The study examines the case of the Gothenburg Book Fair, where the organization’s Facebook page became an arena for debate because of a far-right newspaper’s plans to attend the book fair. The study examines the discourses produced by the clicktivists in the crisis through a combination of the Fairclough's critical discourse analysis theory and the rhetorical arena theory. The result shows that the clicktivists framed the crisis as a struggle over the concept of freedom of speech. The political left, the media and the establishment were portrayed as the hegemonic power... (More)
The purpose of the study is to problematize and discuss the mobilization and communication of online-based activists, so-called “clicktivists”, in an organizational crisis. The study examines the case of the Gothenburg Book Fair, where the organization’s Facebook page became an arena for debate because of a far-right newspaper’s plans to attend the book fair. The study examines the discourses produced by the clicktivists in the crisis through a combination of the Fairclough's critical discourse analysis theory and the rhetorical arena theory. The result shows that the clicktivists framed the crisis as a struggle over the concept of freedom of speech. The political left, the media and the establishment were portrayed as the hegemonic power in society that decides which thoughts that are allowed. A majority of the discourses belongs to a far-right school of thought. The case shows that clicktivists with populist agendas uses organizational crises to further their worldview. (Less)
Please use this url to cite or link to this publication:
author
Fälth, Axel LU
supervisor
organization
course
SKOM12 20171
year
type
H2 - Master's Degree (Two Years)
subject
keywords
filterbubblor, yttrandefrihet, kritisk diskursanalys, kriskommunikation, Nya Tider, Bokmässan
language
Swedish
id
8920549
date added to LUP
2017-07-31 10:30:54
date last changed
2017-07-31 10:30:54
@misc{8920549,
  abstract     = {The purpose of the study is to problematize and discuss the mobilization and communication of online-based activists, so-called “clicktivists”, in an organizational crisis. The study examines the case of the Gothenburg Book Fair, where the organization’s Facebook page became an arena for debate because of a far-right newspaper’s plans to attend the book fair. The study examines the discourses produced by the clicktivists in the crisis through a combination of the Fairclough's critical discourse analysis theory and the rhetorical arena theory. The result shows that the clicktivists framed the crisis as a struggle over the concept of freedom of speech. The political left, the media and the establishment were portrayed as the hegemonic power in society that decides which thoughts that are allowed. A majority of the discourses belongs to a far-right school of thought. The case shows that clicktivists with populist agendas uses organizational crises to further their worldview.},
  author       = {Fälth, Axel},
  keyword      = {filterbubblor,yttrandefrihet,kritisk diskursanalys,kriskommunikation,Nya Tider,Bokmässan},
  language     = {swe},
  note         = {Student Paper},
  title        = {Nya Tider för Bokmässan - En fallstudie om clicktivism i organisationskriser},
  year         = {2017},
}