Fighting abundance : food waste opponents use of social media
(2017) MKVM13 20171Media and Communication Studies
- Abstract
- As the general concern about the environment grows citizens find new ways to engage in practices that try to counter unsustainable practices. Often these practices are off the beaten political path and stand for newer methods to effectuate change on small or larger scales. This thesis looks at one of the newer forms of engagement, namely at individuals in anti food waste groups on the social network facebook. The qualitative study of 12 anti food waste practitioners provides insights on how people use the groups for information, organization or socialising purposes and how these groups influence their offline engagement.
Anti food waste practitioners show to have strong values and form communities in the online space. These in return... (More) - As the general concern about the environment grows citizens find new ways to engage in practices that try to counter unsustainable practices. Often these practices are off the beaten political path and stand for newer methods to effectuate change on small or larger scales. This thesis looks at one of the newer forms of engagement, namely at individuals in anti food waste groups on the social network facebook. The qualitative study of 12 anti food waste practitioners provides insights on how people use the groups for information, organization or socialising purposes and how these groups influence their offline engagement.
Anti food waste practitioners show to have strong values and form communities in the online space. These in return can provide confirmation and a network of likeminded people, which likely strengthens their identity as food waste practitioners. Looking through the lense of civic components influencing engagement and participation, helped to identify the basic requirements that are met by these practitioners to pursue and actively become involved or stay in the online realm.
The usefulness of online engagement is alleged to be tricky, often serving as a stage for self-presentation and ineffective to transgress from the online dimension to the offline. However new forms like blogs and social media groups lead to a questioning of how engagement and participation are defined and lead to a reconfiguration inviting newer emerging forms. Engaged practitioners showed to successfully make use of the online groups to organize, amplify messages or attract new members, ultimately serving their offline needs. Other practitioners engage in groups and nourish a sense of community online, using the group as source of information and corroboration, which encourages them to raise awareness online. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8922768
- author
- Scheller, Christin LU
- supervisor
-
- Tobias Linné LU
- organization
- course
- MKVM13 20171
- year
- 2017
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- food waste, online use, engagement, civic culteres, identity
- language
- English
- id
- 8922768
- date added to LUP
- 2017-09-07 11:40:06
- date last changed
- 2017-09-07 11:40:06
@misc{8922768,
abstract = {{As the general concern about the environment grows citizens find new ways to engage in practices that try to counter unsustainable practices. Often these practices are off the beaten political path and stand for newer methods to effectuate change on small or larger scales. This thesis looks at one of the newer forms of engagement, namely at individuals in anti food waste groups on the social network facebook. The qualitative study of 12 anti food waste practitioners provides insights on how people use the groups for information, organization or socialising purposes and how these groups influence their offline engagement.
Anti food waste practitioners show to have strong values and form communities in the online space. These in return can provide confirmation and a network of likeminded people, which likely strengthens their identity as food waste practitioners. Looking through the lense of civic components influencing engagement and participation, helped to identify the basic requirements that are met by these practitioners to pursue and actively become involved or stay in the online realm.
The usefulness of online engagement is alleged to be tricky, often serving as a stage for self-presentation and ineffective to transgress from the online dimension to the offline. However new forms like blogs and social media groups lead to a questioning of how engagement and participation are defined and lead to a reconfiguration inviting newer emerging forms. Engaged practitioners showed to successfully make use of the online groups to organize, amplify messages or attract new members, ultimately serving their offline needs. Other practitioners engage in groups and nourish a sense of community online, using the group as source of information and corroboration, which encourages them to raise awareness online.}},
author = {{Scheller, Christin}},
language = {{eng}},
note = {{Student Paper}},
title = {{Fighting abundance : food waste opponents use of social media}},
year = {{2017}},
}