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Stop the Trucks : en kvalitativ analys av kampanjen om transport av slaktdjur i EU

Persson, Sofie LU (2017) EUHA20 20171
European Studies
Abstract
The aim of this study is to do a qualitative research on the campaign Stop the Trucks. My methods include visual analysis of the campaign film and website, text analysis of the press release and interviews with three animal welfare organizations that were all part of the campaign. I will use a social constructionist perspective to depict how our moral view of non-human animals is socially constructed and how this conception can change through time.
In this study I will answer three questions: which conceptions of animals and their well-being can be found in the campaign? Does the campaign put pressure on the commission for changes and which visions of animal welfare are expressed by the campaign’s creator? How do the three interviewed... (More)
The aim of this study is to do a qualitative research on the campaign Stop the Trucks. My methods include visual analysis of the campaign film and website, text analysis of the press release and interviews with three animal welfare organizations that were all part of the campaign. I will use a social constructionist perspective to depict how our moral view of non-human animals is socially constructed and how this conception can change through time.
In this study I will answer three questions: which conceptions of animals and their well-being can be found in the campaign? Does the campaign put pressure on the commission for changes and which visions of animal welfare are expressed by the campaign’s creator? How do the three interviewed organisations, that were all part of the campaign, contemplate themselves in making a change for better animal welfare?
The main conclusions of the study are that the campaign aimed to awake sympathy in the viewer and to pressure the commission for a legislative improvement, moreover the implementation of the already existing laws. (Less)
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author
Persson, Sofie LU
supervisor
organization
course
EUHA20 20171
year
type
M2 - Bachelor Degree
subject
keywords
lobbyism, animal welfare, European Union, EU, animal transport, social constructivism
language
Swedish
id
8926595
date added to LUP
2017-10-10 14:50:45
date last changed
2017-10-10 14:50:45
@misc{8926595,
  abstract     = {The aim of this study is to do a qualitative research on the campaign Stop the Trucks. My methods include visual analysis of the campaign film and website, text analysis of the press release and interviews with three animal welfare organizations that were all part of the campaign. I will use a social constructionist perspective to depict how our moral view of non-human animals is socially constructed and how this conception can change through time.
In this study I will answer three questions: which conceptions of animals and their well-being can be found in the campaign? Does the campaign put pressure on the commission for changes and which visions of animal welfare are expressed by the campaign’s creator? How do the three interviewed organisations, that were all part of the campaign, contemplate themselves in making a change for better animal welfare?
The main conclusions of the study are that the campaign aimed to awake sympathy in the viewer and to pressure the commission for a legislative improvement, moreover the implementation of the already existing laws.},
  author       = {Persson, Sofie},
  keyword      = {lobbyism,animal welfare,European Union,EU,animal transport,social constructivism},
  language     = {swe},
  note         = {Student Paper},
  title        = {Stop the Trucks : en kvalitativ analys av kampanjen om transport av slaktdjur i EU},
  year         = {2017},
}