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Consumer Adoption of Cross-Border E-Commerce: A Comparative Analysis between Sweden and China

Zhang, Hanjie LU (2017) EKHM51 20172
Department of Economic History
Abstract
This thesis conducts a comparative analysis between Sweden and China on the topic of consumer adoption of cross-border e-commerce. Based on the data collected by a questionnaire survey, it offers description about demographic characteristics and behaviour of consumers in cross-border e-commerce from both countries. Moreover, then, the linear regression firstly shows the relation among adoption, consumer innovativeness, and other factors, and secondly, illustrates the influence from consumer innovativeness to opinion leadership. It does indicate that consumer innovativeness has positive effects on adoption and opinion leadership, but the differences exist between two countries. Furthermore, the thesis adopts the dimensions of national... (More)
This thesis conducts a comparative analysis between Sweden and China on the topic of consumer adoption of cross-border e-commerce. Based on the data collected by a questionnaire survey, it offers description about demographic characteristics and behaviour of consumers in cross-border e-commerce from both countries. Moreover, then, the linear regression firstly shows the relation among adoption, consumer innovativeness, and other factors, and secondly, illustrates the influence from consumer innovativeness to opinion leadership. It does indicate that consumer innovativeness has positive effects on adoption and opinion leadership, but the differences exist between two countries. Furthermore, the thesis adopts the dimensions of national culture to discuss the differences in a general level. (Less)
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author
Zhang, Hanjie LU
supervisor
organization
course
EKHM51 20172
year
type
H1 - Master's Degree (One Year)
subject
keywords
Cross-Border E-Commerce, Consumer Adoption, Innovativeness, Culture Difference, Opinion Leadership, Diffusion
language
English
id
8926629
date added to LUP
2017-11-30 08:09:39
date last changed
2017-11-30 08:09:39
@misc{8926629,
  abstract     = {This thesis conducts a comparative analysis between Sweden and China on the topic of consumer adoption of cross-border e-commerce. Based on the data collected by a questionnaire survey, it offers description about demographic characteristics and behaviour of consumers in cross-border e-commerce from both countries. Moreover, then, the linear regression firstly shows the relation among adoption, consumer innovativeness, and other factors, and secondly, illustrates the influence from consumer innovativeness to opinion leadership. It does indicate that consumer innovativeness has positive effects on adoption and opinion leadership, but the differences exist between two countries. Furthermore, the thesis adopts the dimensions of national culture to discuss the differences in a general level.},
  author       = {Zhang, Hanjie},
  keyword      = {Cross-Border E-Commerce,Consumer Adoption,Innovativeness,Culture Difference,Opinion Leadership,Diffusion},
  language     = {eng},
  note         = {Student Paper},
  title        = {Consumer Adoption of Cross-Border E-Commerce: A Comparative Analysis between Sweden and China},
  year         = {2017},
}