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The Power of People in an Organization - What role do employees play towards ensuring a balance between short-term and long-term performance?

Malmqvist, Filippa LU and Niemenmaa, Kirpi LU (2017) BUSN09 20171
Department of Business Administration
Abstract
Due to the tendency among managers to focus on operational performance at the cost of strategic long-term objectives, the purpose of this study has been to shed light on how a company can, by focusing on its people and taking a step forward from “customer first” focus to “people first” as a strategy, ensure sustainable performance. There are different theoretical viewpoints of how companies view their employees regarding trust, which are of importance to understand in relation to a “people first” approach. According to the findings from our single case study, along with the theoretical framework, it is evident that several companies have made a successful strategic choice to focus on optimising their employee management in order to unleash... (More)
Due to the tendency among managers to focus on operational performance at the cost of strategic long-term objectives, the purpose of this study has been to shed light on how a company can, by focusing on its people and taking a step forward from “customer first” focus to “people first” as a strategy, ensure sustainable performance. There are different theoretical viewpoints of how companies view their employees regarding trust, which are of importance to understand in relation to a “people first” approach. According to the findings from our single case study, along with the theoretical framework, it is evident that several companies have made a successful strategic choice to focus on optimising their employee management in order to unleash the power of people as a mean to create superior shareholder value over time. The gain from this approach is, according to our findings, that by focusing on its people the company can increase and make use of the inherent motivation among people, and by that increase client satisfaction, revenues and enhance its competitiveness; ensuring its future position in the market. Thus, we came to the conclusion that people can play a predominant role towards ensuring a balance between short-term and long-term performance, but it requires that the management work actively with motivation and engagement for the corporate purpose and vision. (Less)
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author
Malmqvist, Filippa LU and Niemenmaa, Kirpi LU
supervisor
organization
course
BUSN09 20171
year
type
H1 - Master's Degree (One Year)
subject
keywords
Strategic management, agency theory, stewardship theory, dual focus, economic and social value, sustainable performance, organizational motivation, corporate vision
language
English
id
8926812
date added to LUP
2018-02-02 11:24:34
date last changed
2018-02-02 11:24:34
@misc{8926812,
  abstract     = {Due to the tendency among managers to focus on operational performance at the cost of strategic long-term objectives, the purpose of this study has been to shed light on how a company can, by focusing on its people and taking a step forward from “customer first” focus to “people first” as a strategy, ensure sustainable performance. There are different theoretical viewpoints of how companies view their employees regarding trust, which are of importance to understand in relation to a “people first” approach. According to the findings from our single case study, along with the theoretical framework, it is evident that several companies have made a successful strategic choice to focus on optimising their employee management in order to unleash the power of people as a mean to create superior shareholder value over time. The gain from this approach is, according to our findings, that by focusing on its people the company can increase and make use of the inherent motivation among people, and by that increase client satisfaction, revenues and enhance its competitiveness; ensuring its future position in the market. Thus, we came to the conclusion that people can play a predominant role towards ensuring a balance between short-term and long-term performance, but it requires that the management work actively with motivation and engagement for the corporate purpose and vision.},
  author       = {Malmqvist, Filippa and Niemenmaa, Kirpi},
  keyword      = {Strategic management,agency theory,stewardship theory,dual focus,economic and social value,sustainable performance,organizational motivation,corporate vision},
  language     = {eng},
  note         = {Student Paper},
  title        = {The Power of People in an Organization - What role do employees play towards ensuring a balance between short-term and long-term performance?},
  year         = {2017},
}