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Influencer som varumärke - En studie om konsumtionskulturen som omgärdar influencers och deras konsumenter

Natt Och Dag, Ebba LU ; Bengtsson, Erik LU and Petersson, Lucas LU (2018) FEKH29 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Natt Och Dag, Ebba LU ; Bengtsson, Erik LU and Petersson, Lucas LU
supervisor
organization
course
FEKH29 20172
year
type
M2 - Bachelor Degree
subject
keywords
Influencer, Consumer Culture Theory, Marketplace Culture, Social, Identity Theory
language
Swedish
id
8935762
date added to LUP
2018-03-01 11:45:56
date last changed
2018-03-01 11:45:56
@misc{8935762,
  author       = {{Natt Och Dag, Ebba and Bengtsson, Erik and Petersson, Lucas}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Influencer som varumärke - En studie om konsumtionskulturen som omgärdar influencers och deras konsumenter}},
  year         = {{2018}},
}