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Du kan väl inte sluta nu? En teoriprövande studie om vad som motiverar generation Y i försvarsmakten.

Osbäck, Fredrik LU (2018) STVU15 20181
Department of Political Science
Abstract
By 2018, half of the workforce will consist of persons born around 1980. This large group of people is labeled Generation Y by several researchers and writers and many of these have made an effort to summarize what motivates this Young generation. This study has the same intention but with an untested group of employees in the Swedish armed forces. The author of this study has gathered several theories about generations and motivation and created a survey in an attempt to explain the motivators of Generation Y in the Swedish armed forces.
The behavior or the motivator of a certain generation is impossible to generalize but there is a possibility to see patterns when looking to a group instead of individuals. This survey had a response... (More)
By 2018, half of the workforce will consist of persons born around 1980. This large group of people is labeled Generation Y by several researchers and writers and many of these have made an effort to summarize what motivates this Young generation. This study has the same intention but with an untested group of employees in the Swedish armed forces. The author of this study has gathered several theories about generations and motivation and created a survey in an attempt to explain the motivators of Generation Y in the Swedish armed forces.
The behavior or the motivator of a certain generation is impossible to generalize but there is a possibility to see patterns when looking to a group instead of individuals. This survey had a response rate of 81.5 % (n=163). The conclusion of the survey shows that Generation Y in the Swedish armed forces responds like others in several statements but there are some differences and mainly when it comes to recognition, praise, relations and work-life balance. According to known theories these characteristics should be important for Generation Y, compared to
other generations, but the survey shows that it isn’t. (Less)
Please use this url to cite or link to this publication:
author
Osbäck, Fredrik LU
supervisor
organization
course
STVU15 20181
year
type
M2 - Bachelor Degree
subject
keywords
motivation, motivationsfaktorer, generationstillhörighet, baby boomers, generation X, generation Y
language
Swedish
id
8939980
date added to LUP
2018-06-05 14:25:40
date last changed
2018-06-05 14:25:40
@misc{8939980,
  abstract     = {By 2018, half of the workforce will consist of persons born around 1980. This large group of people is labeled Generation Y by several researchers and writers and many of these have made an effort to summarize what motivates this Young generation. This study has the same intention but with an untested group of employees in the Swedish armed forces. The author of this study has gathered several theories about generations and motivation and created a survey in an attempt to explain the motivators of Generation Y in the Swedish armed forces.
The behavior or the motivator of a certain generation is impossible to generalize but there is a possibility to see patterns when looking to a group instead of individuals. This survey had a response rate of 81.5 % (n=163). The conclusion of the survey shows that Generation Y in the Swedish armed forces responds like others in several statements but there are some differences and mainly when it comes to recognition, praise, relations and work-life balance. According to known theories these characteristics should be important for Generation Y, compared to
other generations, but the survey shows that it isn’t.},
  author       = {Osbäck, Fredrik},
  keyword      = {motivation,motivationsfaktorer,generationstillhörighet,baby boomers,generation X,generation Y},
  language     = {swe},
  note         = {Student Paper},
  title        = {Du kan väl inte sluta nu? En teoriprövande studie om vad som motiverar generation Y i försvarsmakten.},
  year         = {2018},
}