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Reconfiguring sustainable grocery retailing - a study on consumers’ resonance to sustainable retail approach

Leong, Sydney Sze Kei LU (2018) SMMM20 20181
Department of Service Studies
Abstract
To-date, sustainable consumption in grocery is gaining awareness. In response, different sustainable retailing approaches emerge. They entail different scale of changes to consumers’ current shopping practices, as well as varying visions of a sustainable living. This paper aims to shed light on the congruity between consumers’ notions of sustainability and retailers’ sustainable practices, in hope to enable consumers’ sustainable consumption towards a transition in society. Through the lens of practice theory, how different retailers’ initiatives can resonate and impact upon consumers, facilitating sustainable consumption and in turn, forming pathways for societal change in consumption pattern were explored. Looking into three different... (More)
To-date, sustainable consumption in grocery is gaining awareness. In response, different sustainable retailing approaches emerge. They entail different scale of changes to consumers’ current shopping practices, as well as varying visions of a sustainable living. This paper aims to shed light on the congruity between consumers’ notions of sustainability and retailers’ sustainable practices, in hope to enable consumers’ sustainable consumption towards a transition in society. Through the lens of practice theory, how different retailers’ initiatives can resonate and impact upon consumers, facilitating sustainable consumption and in turn, forming pathways for societal change in consumption pattern were explored. Looking into three different retailing approaches: the conventional, the radial and the intermediary, an ethnographic study was carried out, including observation in-store, analysis of marketing material, and in-depth interviews with retailers and consumers. The study found that while varying sustainable retail approaches enable different group of consumers to enact sustainable consumption, an intermediary position appears to better engage consumers in translating their notion of sustainability into everyday life’s practices, leading to a transition towards sustainable consumption. (Less)
Please use this url to cite or link to this publication:
author
Leong, Sydney Sze Kei LU
supervisor
organization
course
SMMM20 20181
year
type
H2 - Master's Degree (Two Years)
subject
language
English
id
8947434
date added to LUP
2018-06-27 15:49:12
date last changed
2018-06-29 08:01:06
@misc{8947434,
  abstract     = {{To-date, sustainable consumption in grocery is gaining awareness. In response, different sustainable retailing approaches emerge. They entail different scale of changes to consumers’ current shopping practices, as well as varying visions of a sustainable living. This paper aims to shed light on the congruity between consumers’ notions of sustainability and retailers’ sustainable practices, in hope to enable consumers’ sustainable consumption towards a transition in society. Through the lens of practice theory, how different retailers’ initiatives can resonate and impact upon consumers, facilitating sustainable consumption and in turn, forming pathways for societal change in consumption pattern were explored. Looking into three different retailing approaches: the conventional, the radial and the intermediary, an ethnographic study was carried out, including observation in-store, analysis of marketing material, and in-depth interviews with retailers and consumers. The study found that while varying sustainable retail approaches enable different group of consumers to enact sustainable consumption, an intermediary position appears to better engage consumers in translating their notion of sustainability into everyday life’s practices, leading to a transition towards sustainable consumption.}},
  author       = {{Leong, Sydney Sze Kei}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Reconfiguring sustainable grocery retailing - a study on consumers’ resonance to sustainable retail approach}},
  year         = {{2018}},
}