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“The eyes also eat”: The Instagram Experience and Values that construct Destination Image.

Goncalves Martins, Ines LU (2018) SMMM20 20181
Department of Service Studies
Abstract
Social media has been incorporated increasingly in society day to day lives. The emergence of social media has changed how people interact with and search for information about destinations. This thesis looks into the perspective of Instagram users’ on destination image formation through Instagram posts in accounts that only post about traveling. It researches how people perceive a destination and the values that they construct a destination image upon based on their experience on Instagram. It aims to discover how the virtual experience on the social platform, Instagram, is perceived by its users and to explore what values on destination image are constructed through this experience. The analysis and findings reach the conclusions that... (More)
Social media has been incorporated increasingly in society day to day lives. The emergence of social media has changed how people interact with and search for information about destinations. This thesis looks into the perspective of Instagram users’ on destination image formation through Instagram posts in accounts that only post about traveling. It researches how people perceive a destination and the values that they construct a destination image upon based on their experience on Instagram. It aims to discover how the virtual experience on the social platform, Instagram, is perceived by its users and to explore what values on destination image are constructed through this experience. The analysis and findings reach the conclusions that there are several values in which an Instagram user base their destination image, from enjoyment to authenticity, on Instagram posts and their overall routine and experience in this social media site (SNS) that leads to the construction of a destination image. The Instagram interaction presented here enables the users to create an image on a destination based on what was being shown by these accounts and how they perceive it. (Less)
Please use this url to cite or link to this publication:
author
Goncalves Martins, Ines LU
supervisor
organization
course
SMMM20 20181
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Social Media, Destination Image, Instagram, Experiences, Expectations, Online Consumer Behavior, Narratives, Authenticity, Tourism.
language
English
id
8947548
date added to LUP
2018-06-27 15:49:26
date last changed
2018-06-27 15:49:26
@misc{8947548,
  abstract     = {{Social media has been incorporated increasingly in society day to day lives. The emergence of social media has changed how people interact with and search for information about destinations. This thesis looks into the perspective of Instagram users’ on destination image formation through Instagram posts in accounts that only post about traveling. It researches how people perceive a destination and the values that they construct a destination image upon based on their experience on Instagram. It aims to discover how the virtual experience on the social platform, Instagram, is perceived by its users and to explore what values on destination image are constructed through this experience. The analysis and findings reach the conclusions that there are several values in which an Instagram user base their destination image, from enjoyment to authenticity, on Instagram posts and their overall routine and experience in this social media site (SNS) that leads to the construction of a destination image. The Instagram interaction presented here enables the users to create an image on a destination based on what was being shown by these accounts and how they perceive it.}},
  author       = {{Goncalves Martins, Ines}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{“The eyes also eat”: The Instagram Experience and Values that construct Destination Image.}},
  year         = {{2018}},
}