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My preferable workplace - A quantitative study about what HR-students find attractive in a coming employer and possible difference between gender and level of extroversion

Tanno, Ludvig LU and Wangsell, Eric LU (2018) PSYP02 20181
Department of Psychology
Abstract
The purpose of this study was to, with basis in theory regarding employer branding, the personality trait of extroversion and gender differences examine the perceived importance of different aspects of employer branding. A quantitative study that included a questionnaire was made to investigate this phenomenon. Data acquisition from a total of 87 participants, who all currently study the Human Resource program at Lund University, was analysed regarding group differences in an ANOVA. The study showed no significant difference that pointed towards that level of extroversion have an effect on preferred aspects of what makes an employer attractive. There was significant difference on 5 out of 7 different clusters of employer branding between... (More)
The purpose of this study was to, with basis in theory regarding employer branding, the personality trait of extroversion and gender differences examine the perceived importance of different aspects of employer branding. A quantitative study that included a questionnaire was made to investigate this phenomenon. Data acquisition from a total of 87 participants, who all currently study the Human Resource program at Lund University, was analysed regarding group differences in an ANOVA. The study showed no significant difference that pointed towards that level of extroversion have an effect on preferred aspects of what makes an employer attractive. There was significant difference on 5 out of 7 different clusters of employer branding between the genders. These significant differences should be interpreted with caution since the group of female participants generally valued all aspects as more important. The significant difference between the genders could have an explanation in the theoretical part of the study regarding gender. Participants generally scored high on level of extroversion and they found all aspects of employer branding to be important. (Less)
Abstract (Swedish)
Syftet med detta arbete var att med utgångspunkt i teori rörande employer branding, personlighetsdraget extraversion och könsskillnader undersöka hur viktiga olika aspekter av employer branding anses vara. En kvantitativ studie utfördes för att undersöka detta. Datainsamling från sammanlagt 87 deltagare som alla studerar Personal- och arbetslivsfrågor vid Lunds Universitet, analyserades avseende gruppskillnader genom ANOVA. Studien uppvisade inga signifikanta skillnader, som menar att nivå av extraversion skulle ha en effekt på huruvida vissa aspekter skulle vara viktigare eller oviktigare när det kommer till val av framtida arbetsgivare. Det fanns signifikanta skillnader på 5 av 7 kluster av employer branding mellan könen. Dessa... (More)
Syftet med detta arbete var att med utgångspunkt i teori rörande employer branding, personlighetsdraget extraversion och könsskillnader undersöka hur viktiga olika aspekter av employer branding anses vara. En kvantitativ studie utfördes för att undersöka detta. Datainsamling från sammanlagt 87 deltagare som alla studerar Personal- och arbetslivsfrågor vid Lunds Universitet, analyserades avseende gruppskillnader genom ANOVA. Studien uppvisade inga signifikanta skillnader, som menar att nivå av extraversion skulle ha en effekt på huruvida vissa aspekter skulle vara viktigare eller oviktigare när det kommer till val av framtida arbetsgivare. Det fanns signifikanta skillnader på 5 av 7 kluster av employer branding mellan könen. Dessa signifikanta skillnader skall tolkas med försiktighet då kvinnliga deltagare skattade betydelsen av samtliga aspekter som viktigare, vilket har påverkat resultatet. De signifikanta skillnaderna mellan könen kan ha en förklaring i den teoretiska delen av studien som behandlar könsskillnader. Deltagarna hade en generellt hög nivå av extroversion och de fann alla aspekter av employer branding viktiga. (Less)
Please use this url to cite or link to this publication:
author
Tanno, Ludvig LU and Wangsell, Eric LU
supervisor
organization
course
PSYP02 20181
year
type
H1 - Master's Degree (One Year)
subject
keywords
Employer branding, Extroversion, Gender, HR, Students
language
English
id
8950787
date added to LUP
2018-06-18 12:52:47
date last changed
2018-06-18 12:52:47
@misc{8950787,
  abstract     = {{The purpose of this study was to, with basis in theory regarding employer branding, the personality trait of extroversion and gender differences examine the perceived importance of different aspects of employer branding. A quantitative study that included a questionnaire was made to investigate this phenomenon. Data acquisition from a total of 87 participants, who all currently study the Human Resource program at Lund University, was analysed regarding group differences in an ANOVA. The study showed no significant difference that pointed towards that level of extroversion have an effect on preferred aspects of what makes an employer attractive. There was significant difference on 5 out of 7 different clusters of employer branding between the genders. These significant differences should be interpreted with caution since the group of female participants generally valued all aspects as more important. The significant difference between the genders could have an explanation in the theoretical part of the study regarding gender. Participants generally scored high on level of extroversion and they found all aspects of employer branding to be important.}},
  author       = {{Tanno, Ludvig and Wangsell, Eric}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{My preferable workplace - A quantitative study about what HR-students find attractive in a coming employer and possible difference between gender and level of extroversion}},
  year         = {{2018}},
}