Advanced

Personality & Game Design Preference: Towards Understanding Player Engagement and Behavior

Andrus, Kourtnie Hollie Kitten LU (2018) PSYP01 20181
Department of Psychology
Abstract
A study was conducted in two parts to first validate a new questionnaire, the GDP-I, measuring game design preferences amongst gamers, and then secondly, to explore the relationship between
game design preference and personality traits as per the HEXACO model of personality. Principal components analysis of a sample of gamers (N = 149) found three dimensions of game design preference, labeled narrative design preference, social design preference, and reward design preference. In the second part of the study a sample of gamers (N = 245) were asked to take both the GDP-I and the HEXACO-PR-I (100-item). Correlational analysis indicated that preference for narrative design was significantly related to higher levels of emotionality, openness,... (More)
A study was conducted in two parts to first validate a new questionnaire, the GDP-I, measuring game design preferences amongst gamers, and then secondly, to explore the relationship between
game design preference and personality traits as per the HEXACO model of personality. Principal components analysis of a sample of gamers (N = 149) found three dimensions of game design preference, labeled narrative design preference, social design preference, and reward design preference. In the second part of the study a sample of gamers (N = 245) were asked to take both the GDP-I and the HEXACO-PR-I (100-item). Correlational analysis indicated that preference for narrative design was significantly related to higher levels of emotionality, openness, and conscientiousness. Preference for social design was significantly related to higher levels of extraversion and lower levels of honesty-humility and openness. Preference for reward based design was significantly related to lower levels of honesty-humility and openness. These
findings suggest a strong need for future research into the relationship between personality and video game design preference. (Less)
Please use this url to cite or link to this publication:
author
Andrus, Kourtnie Hollie Kitten LU
supervisor
organization
course
PSYP01 20181
year
type
H2 - Master's Degree (Two Years)
subject
keywords
video games, personality, game design, HEXACO model, motivation, individual differences, gaming
language
English
id
8952576
date added to LUP
2018-08-06 11:24:31
date last changed
2018-08-06 11:24:31
@misc{8952576,
  abstract     = {A study was conducted in two parts to first validate a new questionnaire, the GDP-I, measuring game design preferences amongst gamers, and then secondly, to explore the relationship between
game design preference and personality traits as per the HEXACO model of personality. Principal components analysis of a sample of gamers (N = 149) found three dimensions of game design preference, labeled narrative design preference, social design preference, and reward design preference. In the second part of the study a sample of gamers (N = 245) were asked to take both the GDP-I and the HEXACO-PR-I (100-item). Correlational analysis indicated that preference for narrative design was significantly related to higher levels of emotionality, openness, and conscientiousness. Preference for social design was significantly related to higher levels of extraversion and lower levels of honesty-humility and openness. Preference for reward based design was significantly related to lower levels of honesty-humility and openness. These
findings suggest a strong need for future research into the relationship between personality and video game design preference.},
  author       = {Andrus, Kourtnie Hollie Kitten},
  keyword      = {video games,personality,game design,HEXACO model,motivation,individual differences,gaming},
  language     = {eng},
  note         = {Student Paper},
  title        = {Personality & Game Design Preference: Towards Understanding Player Engagement and Behavior},
  year         = {2018},
}