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Internal crisis communication and employee engagement: A closer look at multinational companies

Vasileioy, Angelos LU (2018) SKOM12 20181
Department of Strategic Communication
Abstract
Internal crisis communication has remarkably been neglected both in research and in practice, even if there are studies that claim that internal stakeholders have a pivotal role during a crisis. This study aims to understand how multinationals use internal crisis communication and in what way they engage with their employees before, during, and after a crisis. Using the contingency theory of accommodation along with the high-reliability theory, the analysis showed that multinationals have the resources needed to develop internal crisis communication plans. How-ever, they seem to be preoccupied with fear. Furthermore, culture, both organiza-tional and national culture seem to have clear implications in the way internal cri-sis communication... (More)
Internal crisis communication has remarkably been neglected both in research and in practice, even if there are studies that claim that internal stakeholders have a pivotal role during a crisis. This study aims to understand how multinationals use internal crisis communication and in what way they engage with their employees before, during, and after a crisis. Using the contingency theory of accommodation along with the high-reliability theory, the analysis showed that multinationals have the resources needed to develop internal crisis communication plans. How-ever, they seem to be preoccupied with fear. Furthermore, culture, both organiza-tional and national culture seem to have clear implications in the way internal cri-sis communication is practiced. (Less)
Please use this url to cite or link to this publication:
author
Vasileioy, Angelos LU
supervisor
organization
course
SKOM12 20181
year
type
H2 - Master's Degree (Two Years)
subject
keywords
internal crisis communication, crisis communication, organizational culture, culture, high-reliability theory, contingency theory of accommodation, employee engagement, multinationals
language
English
id
8954374
date added to LUP
2018-08-25 21:44:06
date last changed
2018-08-25 21:44:06
@misc{8954374,
  abstract     = {{Internal crisis communication has remarkably been neglected both in research and in practice, even if there are studies that claim that internal stakeholders have a pivotal role during a crisis. This study aims to understand how multinationals use internal crisis communication and in what way they engage with their employees before, during, and after a crisis. Using the contingency theory of accommodation along with the high-reliability theory, the analysis showed that multinationals have the resources needed to develop internal crisis communication plans. How-ever, they seem to be preoccupied with fear. Furthermore, culture, both organiza-tional and national culture seem to have clear implications in the way internal cri-sis communication is practiced.}},
  author       = {{Vasileioy, Angelos}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Internal crisis communication and employee engagement: A closer look at multinational companies}},
  year         = {{2018}},
}