Internal crisis communication and employee engagement: A closer look at multinational companies
(2018) SKOM12 20181Department of Strategic Communication
- Abstract
- Internal crisis communication has remarkably been neglected both in research and in practice, even if there are studies that claim that internal stakeholders have a pivotal role during a crisis. This study aims to understand how multinationals use internal crisis communication and in what way they engage with their employees before, during, and after a crisis. Using the contingency theory of accommodation along with the high-reliability theory, the analysis showed that multinationals have the resources needed to develop internal crisis communication plans. How-ever, they seem to be preoccupied with fear. Furthermore, culture, both organiza-tional and national culture seem to have clear implications in the way internal cri-sis communication... (More)
- Internal crisis communication has remarkably been neglected both in research and in practice, even if there are studies that claim that internal stakeholders have a pivotal role during a crisis. This study aims to understand how multinationals use internal crisis communication and in what way they engage with their employees before, during, and after a crisis. Using the contingency theory of accommodation along with the high-reliability theory, the analysis showed that multinationals have the resources needed to develop internal crisis communication plans. How-ever, they seem to be preoccupied with fear. Furthermore, culture, both organiza-tional and national culture seem to have clear implications in the way internal cri-sis communication is practiced. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8954374
- author
- Vasileioy, Angelos LU
- supervisor
- organization
- course
- SKOM12 20181
- year
- 2018
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- internal crisis communication, crisis communication, organizational culture, culture, high-reliability theory, contingency theory of accommodation, employee engagement, multinationals
- language
- English
- id
- 8954374
- date added to LUP
- 2018-08-25 21:44:06
- date last changed
- 2018-08-25 21:44:06
@misc{8954374, abstract = {{Internal crisis communication has remarkably been neglected both in research and in practice, even if there are studies that claim that internal stakeholders have a pivotal role during a crisis. This study aims to understand how multinationals use internal crisis communication and in what way they engage with their employees before, during, and after a crisis. Using the contingency theory of accommodation along with the high-reliability theory, the analysis showed that multinationals have the resources needed to develop internal crisis communication plans. How-ever, they seem to be preoccupied with fear. Furthermore, culture, both organiza-tional and national culture seem to have clear implications in the way internal cri-sis communication is practiced.}}, author = {{Vasileioy, Angelos}}, language = {{eng}}, note = {{Student Paper}}, title = {{Internal crisis communication and employee engagement: A closer look at multinational companies}}, year = {{2018}}, }