The Distorted Communication of a City
(2018) SKOM12 20181Department of Strategic Communication
- Abstract
- This study argues that there is a problem in previous literature regarding theunderstanding of value in city brand communication. Value construction has been overemphasized, at the expenses of value destruction, which is problematic because there is a mutual relationship between value construction and destruction. City brand communication is distorted, and therefore, groups are excluded when intending to create value, which leads to value being destroyed as well. Thus, the aim of the study is to
examine the mutual relationship between the value construction and destruction in the brand communication of three Swedish post-industrial cities. It will examine this by interviewing city strategists and tourism executives as well as through a... (More) - This study argues that there is a problem in previous literature regarding theunderstanding of value in city brand communication. Value construction has been overemphasized, at the expenses of value destruction, which is problematic because there is a mutual relationship between value construction and destruction. City brand communication is distorted, and therefore, groups are excluded when intending to create value, which leads to value being destroyed as well. Thus, the aim of the study is to
examine the mutual relationship between the value construction and destruction in the brand communication of three Swedish post-industrial cities. It will examine this by interviewing city strategists and tourism executives as well as through a document study of brand platforms, policy documents, websites and tourist brochures. The value construction and destruction is identified using a theoretical framework of looking at
how humans make meaning of the world - through distinctive worlds of justification - as well as how people exclude opinions - through micro-practices of discursive closure.
The analysis is conducted using seven analytical categories, helping to understand the data and to draw conclusions more in-depth. The results demonstrate that the intended value construction of city brand communication simultaneously destroy the same values. The study shows that cities need to develop communicative skills in how to minimise the exclusion of specific groups. There are wider societal implications to
democracy when the city brand as a social actor undermines the complexity of the brand communication by excluding groups or opinions. Furthermore, it contributes to previous research by showing that there is a mutual relationship between value construction and destruction, and cities need to address this in order to succeed with their brand communication. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8955035
- author
- Hallén, Mattias LU
- supervisor
- organization
- alternative title
- Examining the mutual relationship between value construction and value destruction in post-industrial cities’ brand communication
- course
- SKOM12 20181
- year
- 2018
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Place branding, city branding, value construction, value destruction, entrepreneurialism, discursive closure, justification logics, strategic communication, post-industrial city
- language
- English
- id
- 8955035
- date added to LUP
- 2018-08-25 21:46:47
- date last changed
- 2018-08-25 21:46:47
@misc{8955035,
abstract = {{This study argues that there is a problem in previous literature regarding theunderstanding of value in city brand communication. Value construction has been overemphasized, at the expenses of value destruction, which is problematic because there is a mutual relationship between value construction and destruction. City brand communication is distorted, and therefore, groups are excluded when intending to create value, which leads to value being destroyed as well. Thus, the aim of the study is to
examine the mutual relationship between the value construction and destruction in the brand communication of three Swedish post-industrial cities. It will examine this by interviewing city strategists and tourism executives as well as through a document study of brand platforms, policy documents, websites and tourist brochures. The value construction and destruction is identified using a theoretical framework of looking at
how humans make meaning of the world - through distinctive worlds of justification - as well as how people exclude opinions - through micro-practices of discursive closure.
The analysis is conducted using seven analytical categories, helping to understand the data and to draw conclusions more in-depth. The results demonstrate that the intended value construction of city brand communication simultaneously destroy the same values. The study shows that cities need to develop communicative skills in how to minimise the exclusion of specific groups. There are wider societal implications to
democracy when the city brand as a social actor undermines the complexity of the brand communication by excluding groups or opinions. Furthermore, it contributes to previous research by showing that there is a mutual relationship between value construction and destruction, and cities need to address this in order to succeed with their brand communication.}},
author = {{Hallén, Mattias}},
language = {{eng}},
note = {{Student Paper}},
title = {{The Distorted Communication of a City}},
year = {{2018}},
}