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Entrepreneurialism and sustainability in Helsingborg- A critical discourse analysis of city marketing in the urban renewal project H+

Homander, Simon LU (2019) SGEK03 20182
Department of Human Geography
Abstract
This essay highlights the increasingly important role of city marketing in urban renewal. In particular, it focuses on the way that discourses in city marketing can impact the social geography of the city. In light of the urban renewal project H+, this thesis examines Helsingborg´s city marketing. The marketing of the project is analyzed through critical discourse analysis, drawing upon the theoretical framework that emphasizes different processes that impact the social geography of the city. The H+ renewal project includes several areas in the central parts of Helsingborg. This thesis, however, will mainly focus on an area called Söder. The thesis recognizes Söder as one of the main socially troubled areas in Helsingborg, characterized by... (More)
This essay highlights the increasingly important role of city marketing in urban renewal. In particular, it focuses on the way that discourses in city marketing can impact the social geography of the city. In light of the urban renewal project H+, this thesis examines Helsingborg´s city marketing. The marketing of the project is analyzed through critical discourse analysis, drawing upon the theoretical framework that emphasizes different processes that impact the social geography of the city. The H+ renewal project includes several areas in the central parts of Helsingborg. This thesis, however, will mainly focus on an area called Söder. The thesis recognizes Söder as one of the main socially troubled areas in Helsingborg, characterized by low incomes, high unemployment rates, and immigration. The essay concludes that the discourses are influenced by inter-urban competition between cities for affluent citizens and businesses. Marketing is the primary intermediate that addresses specific social classes. The thesis identifies the discourses entrepreneurialism and sustainability to be excluding to current working-class residents of the H+ area, thereby potentially contributing to a changing social geography characterized by state-led and green gentrification. (Less)
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author
Homander, Simon LU
supervisor
organization
course
SGEK03 20182
year
type
M2 - Bachelor Degree
subject
keywords
State-led gentrification, green gentrification, city marketing, critical discourse analysis, H+, Helsingborg
language
English
id
8966687
date added to LUP
2019-02-11 11:04:57
date last changed
2019-02-11 11:04:57
@misc{8966687,
  abstract     = {{This essay highlights the increasingly important role of city marketing in urban renewal. In particular, it focuses on the way that discourses in city marketing can impact the social geography of the city. In light of the urban renewal project H+, this thesis examines Helsingborg´s city marketing. The marketing of the project is analyzed through critical discourse analysis, drawing upon the theoretical framework that emphasizes different processes that impact the social geography of the city. The H+ renewal project includes several areas in the central parts of Helsingborg. This thesis, however, will mainly focus on an area called Söder. The thesis recognizes Söder as one of the main socially troubled areas in Helsingborg, characterized by low incomes, high unemployment rates, and immigration. The essay concludes that the discourses are influenced by inter-urban competition between cities for affluent citizens and businesses. Marketing is the primary intermediate that addresses specific social classes. The thesis identifies the discourses entrepreneurialism and sustainability to be excluding to current working-class residents of the H+ area, thereby potentially contributing to a changing social geography characterized by state-led and green gentrification.}},
  author       = {{Homander, Simon}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Entrepreneurialism and sustainability in Helsingborg- A critical discourse analysis of city marketing in the urban renewal project H+}},
  year         = {{2019}},
}