How does a social entrepreneur tell their story? - Social entrepreneurship and the role of storytelling in resource acquisition
(2019) FEKH99 20182Department of Business Administration
- Abstract
- Purpose: To increase the understanding of storytelling in the realm of social entrepreneurship,
and to highlight how storytelling is used in social entrepreneurial resource acquisition.
Methodology: With an interpretivist and objectivist stance qualitative interview material has
been collected from 9 respondents. Analysis and conclusions are based on an iterative
interpretation of primary interview data and secondary theoretical academic material. The
empirical material is based on interviews with 6 social entrepreneurs and 3 resource providers.
Theoretical perspectives: The paper is based on previous research and theory in the academic
fields of social entrepreneurship, resource acquisition and storytelling, such as Roundys... (More) - Purpose: To increase the understanding of storytelling in the realm of social entrepreneurship,
and to highlight how storytelling is used in social entrepreneurial resource acquisition.
Methodology: With an interpretivist and objectivist stance qualitative interview material has
been collected from 9 respondents. Analysis and conclusions are based on an iterative
interpretation of primary interview data and secondary theoretical academic material. The
empirical material is based on interviews with 6 social entrepreneurs and 3 resource providers.
Theoretical perspectives: The paper is based on previous research and theory in the academic
fields of social entrepreneurship, resource acquisition and storytelling, such as Roundys (2013)
theory on narrative tailoring, linking and multiplexity as well as Manning and Bejaranos (2017)
theories on narrative styles.
Empirical Foundation: The social enterprise respondents has been chosen based on their
fulfillment of this papers working definition of a social enterprise, and the stakeholders have
been chosen given their role as recognized resource providers to social entrepreneurs. The
enterprise respondents consisted of 4 founders and 2 project leaders, while the stakeholder group
consisted of 3 project leaders for entrepreneurship and/or innovation programs working with
social enterprises in well recognized swedish organizations.
Conclusions: Results show storytelling to play an important role in social enterprises, as a tool
for creating an understanding and relatability to the enterprises’ operations and results. It affects
resource acquisition in terms of acting as an essential tool for legitimacy and to get stakeholders
interested and convinced to provide resources. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8971884
- author
- Nilsson, Annie LU and Warnerman, Emma LU
- supervisor
- organization
- course
- FEKH99 20182
- year
- 2019
- type
- M2 - Bachelor Degree
- subject
- keywords
- Social Entrepreneurship, Resource acquisition, Storytelling, Legitimacy
- language
- English
- id
- 8971884
- date added to LUP
- 2019-02-25 09:14:16
- date last changed
- 2019-02-25 09:14:16
@misc{8971884,
abstract = {{Purpose: To increase the understanding of storytelling in the realm of social entrepreneurship,
and to highlight how storytelling is used in social entrepreneurial resource acquisition.
Methodology: With an interpretivist and objectivist stance qualitative interview material has
been collected from 9 respondents. Analysis and conclusions are based on an iterative
interpretation of primary interview data and secondary theoretical academic material. The
empirical material is based on interviews with 6 social entrepreneurs and 3 resource providers.
Theoretical perspectives: The paper is based on previous research and theory in the academic
fields of social entrepreneurship, resource acquisition and storytelling, such as Roundys (2013)
theory on narrative tailoring, linking and multiplexity as well as Manning and Bejaranos (2017)
theories on narrative styles.
Empirical Foundation: The social enterprise respondents has been chosen based on their
fulfillment of this papers working definition of a social enterprise, and the stakeholders have
been chosen given their role as recognized resource providers to social entrepreneurs. The
enterprise respondents consisted of 4 founders and 2 project leaders, while the stakeholder group
consisted of 3 project leaders for entrepreneurship and/or innovation programs working with
social enterprises in well recognized swedish organizations.
Conclusions: Results show storytelling to play an important role in social enterprises, as a tool
for creating an understanding and relatability to the enterprises’ operations and results. It affects
resource acquisition in terms of acting as an essential tool for legitimacy and to get stakeholders
interested and convinced to provide resources.}},
author = {{Nilsson, Annie and Warnerman, Emma}},
language = {{eng}},
note = {{Student Paper}},
title = {{How does a social entrepreneur tell their story? - Social entrepreneurship and the role of storytelling in resource acquisition}},
year = {{2019}},
}