”Den osynliga regeringen” - En undersökning av Edward L. Bernays demokratisyn
(2018) ILHK02 20181Division of History of Ideas and Sciences
- Abstract
- Edward L. Bernays (1891 - 1995) was an American PR-pioneer who came into prominence during the 1920s. He made a significant contribution to the theorizing and legitimization of the field. This started with Crystallizing Public Opinion(1923)where he defined, justified and celebrated the profession. He also staged several notable PR-campaigns; e.g. ”Torches of Freedom” and ”Light's Golden Jubilee”. Bernays portrayed himself as a social scientist working for the common good. He also advocated for a technocratic elite of PR-professionals, which he dubbed “the invisible government”, to employ enlightened expert propaganda on the citizenry. This was necessary in creating social cohesiveness and in avoiding apocalyptic chaos. My study examined... (More)
- Edward L. Bernays (1891 - 1995) was an American PR-pioneer who came into prominence during the 1920s. He made a significant contribution to the theorizing and legitimization of the field. This started with Crystallizing Public Opinion(1923)where he defined, justified and celebrated the profession. He also staged several notable PR-campaigns; e.g. ”Torches of Freedom” and ”Light's Golden Jubilee”. Bernays portrayed himself as a social scientist working for the common good. He also advocated for a technocratic elite of PR-professionals, which he dubbed “the invisible government”, to employ enlightened expert propaganda on the citizenry. This was necessary in creating social cohesiveness and in avoiding apocalyptic chaos. My study examined Bernays conception and attitudes towards democracy. Bernays political philosophy and economics was analyzed. I also analyzed his views about the masses; their cognitive capabilities and characteristics. This was important because Bernays views about the masses informed his attitudes towards democracy. My study was limited to roughly the 1920s and did not consider Bernays later works. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8971982
- author
- Larsson, Anton LU
- supervisor
- organization
- course
- ILHK02 20181
- year
- 2018
- type
- M2 - Bachelor Degree
- subject
- keywords
- Democracy, Edward L. Bernays, PR, Propaganda, Psychology
- language
- Swedish
- id
- 8971982
- date added to LUP
- 2019-06-20 16:11:06
- date last changed
- 2019-06-20 16:11:06
@misc{8971982, abstract = {{Edward L. Bernays (1891 - 1995) was an American PR-pioneer who came into prominence during the 1920s. He made a significant contribution to the theorizing and legitimization of the field. This started with Crystallizing Public Opinion(1923)where he defined, justified and celebrated the profession. He also staged several notable PR-campaigns; e.g. ”Torches of Freedom” and ”Light's Golden Jubilee”. Bernays portrayed himself as a social scientist working for the common good. He also advocated for a technocratic elite of PR-professionals, which he dubbed “the invisible government”, to employ enlightened expert propaganda on the citizenry. This was necessary in creating social cohesiveness and in avoiding apocalyptic chaos. My study examined Bernays conception and attitudes towards democracy. Bernays political philosophy and economics was analyzed. I also analyzed his views about the masses; their cognitive capabilities and characteristics. This was important because Bernays views about the masses informed his attitudes towards democracy. My study was limited to roughly the 1920s and did not consider Bernays later works.}}, author = {{Larsson, Anton}}, language = {{swe}}, note = {{Student Paper}}, title = {{”Den osynliga regeringen” - En undersökning av Edward L. Bernays demokratisyn}}, year = {{2018}}, }