Car sharing business models in socio-technical transitions - a case study of Volvo Car Mobility in Stockholm
(2019) SGEL36 20191Department of Human Geography
- Abstract
- This thesis builds on a case study of the car sharing company Volvo Car Mobility within the city of Stockholm, with the main purpose to answer how car sharing business models operate to enable socio-technical transitions in relation to transportation. The thesis stems from three sub-questions related to how the company captures value, how the city of Stockholm encourage mobility services and what the local hinders and opportunities are in relation to policies.
The study builds on qualitative interviews with representatives from the company and the city of Stockholm as well as a document analysis of guiding policy documents. The theoretical framework builds on the multi level perspective theory and further highlights its linkages to... (More) - This thesis builds on a case study of the car sharing company Volvo Car Mobility within the city of Stockholm, with the main purpose to answer how car sharing business models operate to enable socio-technical transitions in relation to transportation. The thesis stems from three sub-questions related to how the company captures value, how the city of Stockholm encourage mobility services and what the local hinders and opportunities are in relation to policies.
The study builds on qualitative interviews with representatives from the company and the city of Stockholm as well as a document analysis of guiding policy documents. The theoretical framework builds on the multi level perspective theory and further highlights its linkages to business models in socio-technical transitions. The research found that the company aims to capture value through the understanding and usage of customer intent and that the encouragement of testing services with real users in quick iterations are of particular importance to enable socio-technical transitions in relation to transport. The study also concludes that there are difficulties in breaking the current socio-technical regime around car usage. At the local level issues evolve in creating well-functioning relationships between the car sharing company and the city as a result of slow tests, regulations and policies, which is something that might hinder the development of a socio-technical transition in terms of transportation. The examined case therefore aims to enable a socio-technical transition by acting as an intermediate between the technical niche of car sharing and the socio-technical regime around private car usage and transportation, but the success of this transition builds on large assumptions. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8978030
- author
- Eriksson, John LU
- supervisor
-
- Teis Hansen LU
- organization
- course
- SGEL36 20191
- year
- 2019
- type
- M2 - Bachelor Degree
- subject
- keywords
- Car sharing, Volvo Car Mobility, Transportation, Business models, Socio-technical transitions, Stockholm
- language
- English
- id
- 8978030
- date added to LUP
- 2019-06-10 09:12:14
- date last changed
- 2019-06-10 09:12:21
@misc{8978030,
abstract = {{This thesis builds on a case study of the car sharing company Volvo Car Mobility within the city of Stockholm, with the main purpose to answer how car sharing business models operate to enable socio-technical transitions in relation to transportation. The thesis stems from three sub-questions related to how the company captures value, how the city of Stockholm encourage mobility services and what the local hinders and opportunities are in relation to policies.
The study builds on qualitative interviews with representatives from the company and the city of Stockholm as well as a document analysis of guiding policy documents. The theoretical framework builds on the multi level perspective theory and further highlights its linkages to business models in socio-technical transitions. The research found that the company aims to capture value through the understanding and usage of customer intent and that the encouragement of testing services with real users in quick iterations are of particular importance to enable socio-technical transitions in relation to transport. The study also concludes that there are difficulties in breaking the current socio-technical regime around car usage. At the local level issues evolve in creating well-functioning relationships between the car sharing company and the city as a result of slow tests, regulations and policies, which is something that might hinder the development of a socio-technical transition in terms of transportation. The examined case therefore aims to enable a socio-technical transition by acting as an intermediate between the technical niche of car sharing and the socio-technical regime around private car usage and transportation, but the success of this transition builds on large assumptions.}},
author = {{Eriksson, John}},
language = {{eng}},
note = {{Student Paper}},
title = {{Car sharing business models in socio-technical transitions - a case study of Volvo Car Mobility in Stockholm}},
year = {{2019}},
}