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Beteendepåverkande åtgärder i planering för ökat kollektivt resande - en studie om Enköpingsprojektet

Bellander, Albin LU (2019) SGEL36 20191
Department of Human Geography
Abstract
This paper examines how planning can increase the ridership on public transit by using measures that influence behaviour. This is done by examining the planning process of the new bus network that is to be implemented in the city of Enköping which aims to increase the ridership on city buses. Mobility management is a tool in planning which entails the use of measures to influence peoples’ behaviour and to support sustainable transportation. The paper examines if and how mobility management can be implemented in the planning process of the new bus network. This is done by interviewing actors from Enköping municipality and Region Uppsala that are involved in the planning process and analyzing municipal transport documents.
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This paper examines how planning can increase the ridership on public transit by using measures that influence behaviour. This is done by examining the planning process of the new bus network that is to be implemented in the city of Enköping which aims to increase the ridership on city buses. Mobility management is a tool in planning which entails the use of measures to influence peoples’ behaviour and to support sustainable transportation. The paper examines if and how mobility management can be implemented in the planning process of the new bus network. This is done by interviewing actors from Enköping municipality and Region Uppsala that are involved in the planning process and analyzing municipal transport documents.
The paper shows that the actors see great value in measures that influence behaviour. However, the two organizations lack methods in working with mobility management. Mobility management has not yet been implemented in the project and is likely to be used as a marketing tool to encourage ridership rather than an integrated part in the planning process. This may not be effective in increasing the ridership since investment in public transit and mobility management must be complemented by actions that makes car-use less attractive. (Less)
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author
Bellander, Albin LU
supervisor
organization
course
SGEL36 20191
year
type
M2 - Bachelor Degree
subject
keywords
hållbar transportplanering, mobility management, kollektivtrafik, bilism, beteendepåverkan, Enköping
language
Swedish
id
8978031
date added to LUP
2019-06-11 14:31:02
date last changed
2019-06-12 11:36:12
@misc{8978031,
  abstract     = {This paper examines how planning can increase the ridership on public transit by using measures that influence behaviour. This is done by examining the planning process of the new bus network that is to be implemented in the city of Enköping which aims to increase the ridership on city buses. Mobility management is a tool in planning which entails the use of measures to influence peoples’ behaviour and to support sustainable transportation. The paper examines if and how mobility management can be implemented in the planning process of the new bus network. This is done by interviewing actors from Enköping municipality and Region Uppsala that are involved in the planning process and analyzing municipal transport documents.
The paper shows that the actors see great value in measures that influence behaviour. However, the two organizations lack methods in working with mobility management. Mobility management has not yet been implemented in the project and is likely to be used as a marketing tool to encourage ridership rather than an integrated part in the planning process. This may not be effective in increasing the ridership since investment in public transit and mobility management must be complemented by actions that makes car-use less attractive.},
  author       = {Bellander, Albin},
  keyword      = {hållbar transportplanering,mobility management,kollektivtrafik,bilism,beteendepåverkan,Enköping},
  language     = {swe},
  note         = {Student Paper},
  title        = {Beteendepåverkande åtgärder i planering för ökat kollektivt resande - en studie om Enköpingsprojektet},
  year         = {2019},
}