The Cow in the Room: Addressing Meat and Animal-Derived Food Consumption in the Age of Climate Change
(2019) HEKM51 20191Human Ecology
- Abstract
- This thesis problematizes the consumption of meat and animal-derived foods in the age of climate change. Despite vast empirical data showing the detrimental effects related to animal agriculture, there is a general reluctance to stop consuming animal-based foods. In order to investigate the reasons for this reluctance, qualitative interviews were chosen as a research method. Using Norway as a case study, 10 qualitative interviews were conducted exploring individuals’ rationale for eating meat and animal-derived foods. The findings illustrate how through material institutions and optical socialization, both structural and internalized aspects of carnist ideology are able to normalize the consumption of animal-based foods and facilitate... (More)
- This thesis problematizes the consumption of meat and animal-derived foods in the age of climate change. Despite vast empirical data showing the detrimental effects related to animal agriculture, there is a general reluctance to stop consuming animal-based foods. In order to investigate the reasons for this reluctance, qualitative interviews were chosen as a research method. Using Norway as a case study, 10 qualitative interviews were conducted exploring individuals’ rationale for eating meat and animal-derived foods. The findings illustrate how through material institutions and optical socialization, both structural and internalized aspects of carnist ideology are able to normalize the consumption of animal-based foods and facilitate socially organized denial. The findings suggest that carnism is naturalized in society enabling nonhuman animals to be perceived as a logical food source for humans. Simultaneously, denying the moral and environmental considerations of consuming nonhuman animals hinders dietary change to be perceived as a viable option for climate change mitigation. Based on the findings it is clear that if dietary change is to be taken seriously as a mitigation option, policies and recommendations cannot target individual consumer behaviour. The study emphasizes that dietary change must be systematically supported throughout all sectors of society to make plant-based foods the default, and meat and animal-derived foods the undesired alternative. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8980374
- author
- Bereza, Madelaine LU
- supervisor
-
- Andreas Malm LU
- organization
- course
- HEKM51 20191
- year
- 2019
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Climate change, dietary change, socially organized denial, carnism, optical socialization, nonhuman animals, meat, animal-derived foods, plant-based foods, Human Ecology.
- language
- English
- id
- 8980374
- date added to LUP
- 2019-12-18 14:26:15
- date last changed
- 2019-12-18 14:26:15
@misc{8980374, abstract = {{This thesis problematizes the consumption of meat and animal-derived foods in the age of climate change. Despite vast empirical data showing the detrimental effects related to animal agriculture, there is a general reluctance to stop consuming animal-based foods. In order to investigate the reasons for this reluctance, qualitative interviews were chosen as a research method. Using Norway as a case study, 10 qualitative interviews were conducted exploring individuals’ rationale for eating meat and animal-derived foods. The findings illustrate how through material institutions and optical socialization, both structural and internalized aspects of carnist ideology are able to normalize the consumption of animal-based foods and facilitate socially organized denial. The findings suggest that carnism is naturalized in society enabling nonhuman animals to be perceived as a logical food source for humans. Simultaneously, denying the moral and environmental considerations of consuming nonhuman animals hinders dietary change to be perceived as a viable option for climate change mitigation. Based on the findings it is clear that if dietary change is to be taken seriously as a mitigation option, policies and recommendations cannot target individual consumer behaviour. The study emphasizes that dietary change must be systematically supported throughout all sectors of society to make plant-based foods the default, and meat and animal-derived foods the undesired alternative.}}, author = {{Bereza, Madelaine}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Cow in the Room: Addressing Meat and Animal-Derived Food Consumption in the Age of Climate Change}}, year = {{2019}}, }