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Some (just) like it hot: Apolitical politics in the Italian Cabinet

Rizzi, Luca LU (2019) SKOM12 20191
Department of Strategic Communication
Abstract
The current Italian Cabinet was composed in 2018 by two populist parties who had never been a relevant participant in the Government before. Social media play a significant role in the communication of both parties, who use Facebook and Twitter to directly reach the citizens. Members of the parties with relevant positions in the Cabinet are delivering an extremely uncommon and often apolitical online communication, in regards of both the register and the contents of their messages, and this is causing a break with the institutional communication of past cabinets. This thesis aims at finding trends in the social media communication of the current Cabinet, and discussing the implications for the development of political communication in... (More)
The current Italian Cabinet was composed in 2018 by two populist parties who had never been a relevant participant in the Government before. Social media play a significant role in the communication of both parties, who use Facebook and Twitter to directly reach the citizens. Members of the parties with relevant positions in the Cabinet are delivering an extremely uncommon and often apolitical online communication, in regards of both the register and the contents of their messages, and this is causing a break with the institutional communication of past cabinets. This thesis aims at finding trends in the social media communication of the current Cabinet, and discussing the implications for the development of political communication in general. (Less)
Please use this url to cite or link to this publication:
author
Rizzi, Luca LU
supervisor
organization
course
SKOM12 20191
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Populist communication, politics, social media communication, social media strategies, Italy
language
English
id
8983102
date added to LUP
2019-07-05 09:20:41
date last changed
2019-07-05 09:20:41
@misc{8983102,
  abstract     = {{The current Italian Cabinet was composed in 2018 by two populist parties who had never been a relevant participant in the Government before. Social media play a significant role in the communication of both parties, who use Facebook and Twitter to directly reach the citizens. Members of the parties with relevant positions in the Cabinet are delivering an extremely uncommon and often apolitical online communication, in regards of both the register and the contents of their messages, and this is causing a break with the institutional communication of past cabinets. This thesis aims at finding trends in the social media communication of the current Cabinet, and discussing the implications for the development of political communication in general.}},
  author       = {{Rizzi, Luca}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Some (just) like it hot: Apolitical politics in the Italian Cabinet}},
  year         = {{2019}},
}