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Artificial Intelligence Adoption – Is it more than just hype?

Moberg, Fredrik LU and Blomberg, Edvin LU (2019) INFM10 20191
Department of Informatics
Abstract
Artificial Intelligence is a term which recently has gained increased traction both within academia and business context. The availability and accessibility of AI is increasing, the forecasted AI-market growth is exponential and the expectations of the technology is simultaneously at its peak. Yet, many organizations seem to lack a clear rationale and strategy when adopting AI, which has been proven to be a difficult technology to master. Therefore, this study aims to explore what factors influence organizations when they decide to adopt AI, and provide insights into their rationalization of the decision. By examining previous research regarding adoption of technological innovation, the TOE-framework was chosen and adapted as a means to... (More)
Artificial Intelligence is a term which recently has gained increased traction both within academia and business context. The availability and accessibility of AI is increasing, the forecasted AI-market growth is exponential and the expectations of the technology is simultaneously at its peak. Yet, many organizations seem to lack a clear rationale and strategy when adopting AI, which has been proven to be a difficult technology to master. Therefore, this study aims to explore what factors influence organizations when they decide to adopt AI, and provide insights into their rationalization of the decision. By examining previous research regarding adoption of technological innovation, the TOE-framework was chosen and adapted as a means to answer the research question. The adaptation of TOE concluded on eight factors which could influence the adoption of AI. Five interviews with organizations that has adopted AI were conducted. The study concludes that only two out of eight factors can be deemed influential in relation to the adoption of AI, Presence of champions and Top management support. Three factors were found uninfluential, and the last three proved to be inconclusive regarding their influence on AI-adoption. (Less)
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author
Moberg, Fredrik LU and Blomberg, Edvin LU
supervisor
organization
course
INFM10 20191
year
type
H1 - Master's Degree (One Year)
subject
keywords
AI, Adoption, TOE-framework
report number
INF19-038
language
English
id
8983263
date added to LUP
2019-06-19 10:41:56
date last changed
2019-06-19 10:41:56
@misc{8983263,
  abstract     = {Artificial Intelligence is a term which recently has gained increased traction both within academia and business context. The availability and accessibility of AI is increasing, the forecasted AI-market growth is exponential and the expectations of the technology is simultaneously at its peak. Yet, many organizations seem to lack a clear rationale and strategy when adopting AI, which has been proven to be a difficult technology to master. Therefore, this study aims to explore what factors influence organizations when they decide to adopt AI, and provide insights into their rationalization of the decision. By examining previous research regarding adoption of technological innovation, the TOE-framework was chosen and adapted as a means to answer the research question. The adaptation of TOE concluded on eight factors which could influence the adoption of AI. Five interviews with organizations that has adopted AI were conducted. The study concludes that only two out of eight factors can be deemed influential in relation to the adoption of AI, Presence of champions and Top management support. Three factors were found uninfluential, and the last three proved to be inconclusive regarding their influence on AI-adoption.},
  author       = {Moberg, Fredrik and Blomberg, Edvin},
  keyword      = {AI,Adoption,TOE-framework},
  language     = {eng},
  note         = {Student Paper},
  title        = {Artificial Intelligence Adoption – Is it more than just hype?},
  year         = {2019},
}