Expressing Sustainability-Centered Corporate Identity --- a narrative case study of Ørsted and Vattenfall
(2019) SKOM12 20191Department of Strategic Communication
- Abstract
- Corporate identity has been a study focus within the field of strategic communication. To fulfill the demand and expectation of audiences about sustainability issue, many corporates have integrated sustainability into their identity. Among different approaches to express sustainability-centered corporate identity, corporate videos, as a rich media, have gained its popularity. However, with many researches covering the influence and effectiveness of corporate videos, how they are structured remain unsettled. This study will explore the structure of corporate videos in expressing sustainability-centered corporate identity using theories of autocommunication, media richness and storytelling.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8987070
- author
- Nan, Yutong LU
- supervisor
- organization
- course
- SKOM12 20191
- year
- 2019
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- corporate identity, sustainability, video, autocommunication, storytelling, media richness
- language
- English
- id
- 8987070
- date added to LUP
- 2019-07-05 09:21:25
- date last changed
- 2019-07-05 09:21:25
@misc{8987070, abstract = {{Corporate identity has been a study focus within the field of strategic communication. To fulfill the demand and expectation of audiences about sustainability issue, many corporates have integrated sustainability into their identity. Among different approaches to express sustainability-centered corporate identity, corporate videos, as a rich media, have gained its popularity. However, with many researches covering the influence and effectiveness of corporate videos, how they are structured remain unsettled. This study will explore the structure of corporate videos in expressing sustainability-centered corporate identity using theories of autocommunication, media richness and storytelling.}}, author = {{Nan, Yutong}}, language = {{eng}}, note = {{Student Paper}}, title = {{Expressing Sustainability-Centered Corporate Identity --- a narrative case study of Ørsted and Vattenfall}}, year = {{2019}}, }