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Expressing Sustainability-Centered Corporate Identity --- a narrative case study of Ørsted and Vattenfall

Nan, Yutong LU (2019) SKOM12 20191
Department of Strategic Communication
Abstract
Corporate identity has been a study focus within the field of strategic communication. To fulfill the demand and expectation of audiences about sustainability issue, many corporates have integrated sustainability into their identity. Among different approaches to express sustainability-centered corporate identity, corporate videos, as a rich media, have gained its popularity. However, with many researches covering the influence and effectiveness of corporate videos, how they are structured remain unsettled. This study will explore the structure of corporate videos in expressing sustainability-centered corporate identity using theories of autocommunication, media richness and storytelling.
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author
Nan, Yutong LU
supervisor
organization
course
SKOM12 20191
year
type
H2 - Master's Degree (Two Years)
subject
keywords
corporate identity, sustainability, video, autocommunication, storytelling, media richness
language
English
id
8987070
date added to LUP
2019-07-05 09:21:25
date last changed
2019-07-05 09:21:25
@misc{8987070,
  abstract     = {{Corporate identity has been a study focus within the field of strategic communication. To fulfill the demand and expectation of audiences about sustainability issue, many corporates have integrated sustainability into their identity. Among different approaches to express sustainability-centered corporate identity, corporate videos, as a rich media, have gained its popularity. However, with many researches covering the influence and effectiveness of corporate videos, how they are structured remain unsettled. This study will explore the structure of corporate videos in expressing sustainability-centered corporate identity using theories of autocommunication, media richness and storytelling.}},
  author       = {{Nan, Yutong}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Expressing Sustainability-Centered Corporate Identity --- a narrative case study of Ørsted and Vattenfall}},
  year         = {{2019}},
}