Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

The Effect of a Photographed Face on Attitude Polarisation and Self-Awareness

Bäckström, Viktor LU (2019) PSYP01 20191
Department of Psychology
Abstract
Attitude polarisation is a frequently discussed topic in relation to social media. As previous research has found indication that the absence of face-to-face contact increases attitude polarisation tendencies – through changing peoples’ private and public self-awareness. The present study aims at investigating whether a photographed face could produce a similar result. The study sampled 226 participants, collected via an online survey which randomly assigned them to one out of four groups. The groups consisted of different constellations of an article about metoo, a comment section, and small or large photographs of the people
partaking in the comment section. Results of the study were non-significant. The main contributor to the... (More)
Attitude polarisation is a frequently discussed topic in relation to social media. As previous research has found indication that the absence of face-to-face contact increases attitude polarisation tendencies – through changing peoples’ private and public self-awareness. The present study aims at investigating whether a photographed face could produce a similar result. The study sampled 226 participants, collected via an online survey which randomly assigned them to one out of four groups. The groups consisted of different constellations of an article about metoo, a comment section, and small or large photographs of the people
partaking in the comment section. Results of the study were non-significant. The main contributor to the non-significant results is believed to be a failed manipulation in collusion with the topic chosen (metoo), and the scale used to measure self-awareness. The results of the study indicate that seeing another person’s photograph does not alter self-awareness when reading a comment section. (Less)
Please use this url to cite or link to this publication:
author
Bäckström, Viktor LU
supervisor
organization
course
PSYP01 20191
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Attitude polarisation, public and private self-awareness, computer-mediated communication, social networking sites, face-to-face contact.
language
English
id
8997280
date added to LUP
2019-11-18 09:28:07
date last changed
2019-11-18 09:28:07
@misc{8997280,
  abstract     = {{Attitude polarisation is a frequently discussed topic in relation to social media. As previous research has found indication that the absence of face-to-face contact increases attitude polarisation tendencies – through changing peoples’ private and public self-awareness. The present study aims at investigating whether a photographed face could produce a similar result. The study sampled 226 participants, collected via an online survey which randomly assigned them to one out of four groups. The groups consisted of different constellations of an article about metoo, a comment section, and small or large photographs of the people 
partaking in the comment section. Results of the study were non-significant. The main contributor to the non-significant results is believed to be a failed manipulation in collusion with the topic chosen (metoo), and the scale used to measure self-awareness. The results of the study indicate that seeing another person’s photograph does not alter self-awareness when reading a comment section.}},
  author       = {{Bäckström, Viktor}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Effect of a Photographed Face on Attitude Polarisation and Self-Awareness}},
  year         = {{2019}},
}