The Effect of a Photographed Face on Attitude Polarisation and Self-Awareness
(2019) PSYP01 20191Department of Psychology
- Abstract
- Attitude polarisation is a frequently discussed topic in relation to social media. As previous research has found indication that the absence of face-to-face contact increases attitude polarisation tendencies – through changing peoples’ private and public self-awareness. The present study aims at investigating whether a photographed face could produce a similar result. The study sampled 226 participants, collected via an online survey which randomly assigned them to one out of four groups. The groups consisted of different constellations of an article about metoo, a comment section, and small or large photographs of the people
partaking in the comment section. Results of the study were non-significant. The main contributor to the... (More) - Attitude polarisation is a frequently discussed topic in relation to social media. As previous research has found indication that the absence of face-to-face contact increases attitude polarisation tendencies – through changing peoples’ private and public self-awareness. The present study aims at investigating whether a photographed face could produce a similar result. The study sampled 226 participants, collected via an online survey which randomly assigned them to one out of four groups. The groups consisted of different constellations of an article about metoo, a comment section, and small or large photographs of the people
partaking in the comment section. Results of the study were non-significant. The main contributor to the non-significant results is believed to be a failed manipulation in collusion with the topic chosen (metoo), and the scale used to measure self-awareness. The results of the study indicate that seeing another person’s photograph does not alter self-awareness when reading a comment section. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8997280
- author
- Bäckström, Viktor LU
- supervisor
-
- Simon Granér LU
- organization
- course
- PSYP01 20191
- year
- 2019
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Attitude polarisation, public and private self-awareness, computer-mediated communication, social networking sites, face-to-face contact.
- language
- English
- id
- 8997280
- date added to LUP
- 2019-11-18 09:28:07
- date last changed
- 2019-11-18 09:28:07
@misc{8997280, abstract = {{Attitude polarisation is a frequently discussed topic in relation to social media. As previous research has found indication that the absence of face-to-face contact increases attitude polarisation tendencies – through changing peoples’ private and public self-awareness. The present study aims at investigating whether a photographed face could produce a similar result. The study sampled 226 participants, collected via an online survey which randomly assigned them to one out of four groups. The groups consisted of different constellations of an article about metoo, a comment section, and small or large photographs of the people partaking in the comment section. Results of the study were non-significant. The main contributor to the non-significant results is believed to be a failed manipulation in collusion with the topic chosen (metoo), and the scale used to measure self-awareness. The results of the study indicate that seeing another person’s photograph does not alter self-awareness when reading a comment section.}}, author = {{Bäckström, Viktor}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Effect of a Photographed Face on Attitude Polarisation and Self-Awareness}}, year = {{2019}}, }