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Mangaboomen : En undersökning om japanska serier i Sverige från år 2000 till 2010

Rosberg, Elise LU and Nilsson, Kristina LU (2020) FBMK12 20191
Division of Publishing Studies
Abstract
Between the year 2000 and 2010 the Swedish book market saw a huge increase of Japanese manga being translated into Swedish but also a great fall and disappearance of said medium. Through interviews with key people in the book industry during this period this thesis has researched the publishing house’s side of the rise and fall of the manga industry in Sweden. We have also asked consumers via a reader survey for those who were reading and buying manga at the time. The intent of this paper is to determine what the main causes were of the sudden decline in the manga market in Sweden and analyze its connection to the book publishing field.

Difficulties in dealing with the Japanese publishers and their demanding contracts proved to be a big... (More)
Between the year 2000 and 2010 the Swedish book market saw a huge increase of Japanese manga being translated into Swedish but also a great fall and disappearance of said medium. Through interviews with key people in the book industry during this period this thesis has researched the publishing house’s side of the rise and fall of the manga industry in Sweden. We have also asked consumers via a reader survey for those who were reading and buying manga at the time. The intent of this paper is to determine what the main causes were of the sudden decline in the manga market in Sweden and analyze its connection to the book publishing field.

Difficulties in dealing with the Japanese publishers and their demanding contracts proved to be a big obstacle. At the same time the market was flooded with more manga books than the young consumers could afford to buy. Aging readers also started to migrate towards reading manga online, to the vast libraries provided by illegally uploaded scans, as the publishers were unable to provide them more mature content. With the manga industry no longer being an economically viable market for the Swedish publishing houses, the manga boom came to an end. (Less)
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author
Rosberg, Elise LU and Nilsson, Kristina LU
supervisor
organization
course
FBMK12 20191
year
type
M2 - Bachelor Degree
subject
keywords
manga, japanska serieindustrin, svenska serieindustrin, mangaboomen, manga i Sverige, Japanese comics industry, Swedish comics industry, manga boom, manga in Sweden
language
Swedish
id
9003279
date added to LUP
2020-01-29 10:55:22
date last changed
2020-01-29 10:55:22
@misc{9003279,
  abstract     = {{Between the year 2000 and 2010 the Swedish book market saw a huge increase of Japanese manga being translated into Swedish but also a great fall and disappearance of said medium. Through interviews with key people in the book industry during this period this thesis has researched the publishing house’s side of the rise and fall of the manga industry in Sweden. We have also asked consumers via a reader survey for those who were reading and buying manga at the time. The intent of this paper is to determine what the main causes were of the sudden decline in the manga market in Sweden and analyze its connection to the book publishing field.

Difficulties in dealing with the Japanese publishers and their demanding contracts proved to be a big obstacle. At the same time the market was flooded with more manga books than the young consumers could afford to buy. Aging readers also started to migrate towards reading manga online, to the vast libraries provided by illegally uploaded scans, as the publishers were unable to provide them more mature content. With the manga industry no longer being an economically viable market for the Swedish publishing houses, the manga boom came to an end.}},
  author       = {{Rosberg, Elise and Nilsson, Kristina}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Mangaboomen : En undersökning om japanska serier i Sverige från år 2000 till 2010}},
  year         = {{2020}},
}