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Att marknadsföra grönska : en studie om klimatanpassning och place branding i stadsförnyelseprojektet Nyhamnen

Hellgren, Linus LU (2020) SGEL36 20201
Department of Human Geography
Abstract
By revitalizing the port area beyond the central station with the green urban renewal project Nyhamnen, the city of Malmö continues their development towards the ’knowledge city’. The need to plan for future extreme precipitation events is present in Malmö as the city has experienced several floods recently. This thesis aims to understand how green place branding and Ecosystem-based Adaptation (EbA) are used in the planning of Nyhamnen and how the concepts could cooperate. The theoretical framework is thus based on green place branding and EbA together with relevant context on place branding and ecosystem services. The planning of Nyhamnen was analysed through a qualitative document analysis to identify how the theoretical concepts exist... (More)
By revitalizing the port area beyond the central station with the green urban renewal project Nyhamnen, the city of Malmö continues their development towards the ’knowledge city’. The need to plan for future extreme precipitation events is present in Malmö as the city has experienced several floods recently. This thesis aims to understand how green place branding and Ecosystem-based Adaptation (EbA) are used in the planning of Nyhamnen and how the concepts could cooperate. The theoretical framework is thus based on green place branding and EbA together with relevant context on place branding and ecosystem services. The planning of Nyhamnen was analysed through a qualitative document analysis to identify how the theoretical concepts exist in the planning. The analysis shows that it is possible to identify both EbA and green place branding in Nyhamnen. EbA is most commonly identified as adapting to extreme precipitation events while green place branding is recognized through three themes: creating an attractive place, green identity, and green innovations. The concepts cooperate mostly through utilizing greenery for adapting and increasing the attractiveness of the place. There is however potential for the concepts to counteract following the ambition for ecosystem services to create attractiveness while adapting to climate risks. (Less)
Please use this url to cite or link to this publication:
author
Hellgren, Linus LU
supervisor
organization
course
SGEL36 20201
year
type
M2 - Bachelor Degree
subject
keywords
Nyhamnen, Green place branding, Ecosystem-based adaptation, Ecosystem services, Urban renewal
language
Swedish
id
9011160
date added to LUP
2020-06-25 13:03:53
date last changed
2020-06-25 13:03:53
@misc{9011160,
  abstract     = {{By revitalizing the port area beyond the central station with the green urban renewal project Nyhamnen, the city of Malmö continues their development towards the ’knowledge city’. The need to plan for future extreme precipitation events is present in Malmö as the city has experienced several floods recently. This thesis aims to understand how green place branding and Ecosystem-based Adaptation (EbA) are used in the planning of Nyhamnen and how the concepts could cooperate. The theoretical framework is thus based on green place branding and EbA together with relevant context on place branding and ecosystem services. The planning of Nyhamnen was analysed through a qualitative document analysis to identify how the theoretical concepts exist in the planning. The analysis shows that it is possible to identify both EbA and green place branding in Nyhamnen. EbA is most commonly identified as adapting to extreme precipitation events while green place branding is recognized through three themes: creating an attractive place, green identity, and green innovations. The concepts cooperate mostly through utilizing greenery for adapting and increasing the attractiveness of the place. There is however potential for the concepts to counteract following the ambition for ecosystem services to create attractiveness while adapting to climate risks.}},
  author       = {{Hellgren, Linus}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Att marknadsföra grönska : en studie om klimatanpassning och place branding i stadsförnyelseprojektet Nyhamnen}},
  year         = {{2020}},
}